SEO Content Writing Services

Does blogging help SEO?

At a glance, having a blog that you need to update regularly seems like a lot of extra work. Creating engaging and quality content can be a challenging task. This is especially difficult when your business needs to be posting multiple times throughout any given month. Here are a few reasons why you should invest in your company’s blog.

1. Staying relevant – The business world is in a constant state of flux. Every day, businesses post about a new service, industry changes, or how technology is changing their processes. In response, search engines have evolved to show the most time-relevant information to people. Today, search engines actively engage in Query Deserves Freshness (QDF) before displaying search results. Under QDF, more authority is given to a regularly updated site than a site that has old and outdated content. A regularly updated website is considered relevant and is more likely to appear at the top of organic results. Blogging is the best way to make sure that your website ranks high in the QDF index.
2. Keywords Ranked – Keywords are categorized based on the traffic they generate. Searches that are short and direct have a high search volume. These are called short-tail keywords, and they are difficult to rank for because of their traffic potential. On the other hand, searches with multiple words are searched less frequently. These are called long-tail keywords because of how specific the search is. Take the example of a local roofer. The phrase “Dallas roofer” is searched more often than “experienced Dallas roofer with roofing license.” And unless you are the top-dog in the industry, chances are search engines won’t rank your business at the top for a short-tail keyword search. A blog post created with long-tail keywords in mind helps to narrow down the target market. It enables you to target customers with specific needs and customers who are highly interested in your business. It also instructs the search engines to display your webpage to the most relevant customers.
3. Increases your backlinks – If you have read our content on link building, you already know how important it is for your SEO strategy. Having other websites link to you communicates to search engines that you have relevant and high-quality content. A quality blog will attract more attention from industry-relevant pages that are always on the hunt for engaging content to keep their customers busy. If your content is beneficial, other websites will want to create backlinks to your content. The backlinks will help you increase your prospective customer base and reel them in. If you are not quite sure how to do that, be sure to check out our page on link building.

Is a blog necessary if on-site content is updated regularly?

Blogs are necessary even if you update your on-site content regularly. The truth is that every page on your site needs to be created with a specific keyword in mind. Without such a strategy, your website will try to rank each page for multiple keywords, which will lead to a diluted effort. By only updating your on-site content, you are missing out on so much additional credibility with the search engines.

Blogs are a great way to create relevancy for specific keywords associated with your business. You can use different blog posts to target different keywords. So the next time a customer searches for something directly related to your business, your business will be the first name on the organic results.