SEO for Colleges, Universities & Institutions

Connect further to your community with an SEO consultation

Parents want the best education for their children. From software to instruction, you know you offer the best; let them know too. With Search Engine Optimization (SEO), those parents can find your schools faster and more seamlessly so you can show what you do best when it comes to education. Post-pandemic there are so many competing online options out there, ranking at the top of a Google search can be crucial to standing out from the crowd. Whatever key elements a potential student or parent is looking for, SEO ranks your program’s website higher, matching your education tools and schools with their searching interests. Maybe it’s stellar test scores, an outstanding STEM program, or scholarships opportunities; the best SEO highlights whatever it is that makes your program a perfect match.

GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating

It is paramount that the right potential students find your program. With Outpace SEO, you can increase your conversion rates by finding the students most ready to engage with you.

Outpace creates keyword strategies specific to the most unique aspects of your website. That includes how viewers find your site, what pathways they click through, and how they are engaging with your content.

When your students and their families are from your community, your traffic should be too. With local SEO, your website is prepared to target those looking for educational programs in your area, matching potential students with their future in your schools.

Local SEO for schools, tutors, childcare, and more

Get an A+ from Google

Education is the future of our communities. You spend countless hours and dedication shaping young minds into brilliant mathematicians, eager engineers, savvy scientists, kindhearted writers, musicians, and artists – the list goes on! Educational institutions are some of the most important pieces of a community. And as education faces new challenges shifting in and out of the classroom, quality educators know that everything begins with an engaging and thorough lesson plan designed to best fit the unique needs of each student. Educators care for the needs of their students, but how can your institution best meet those needs when parents can’t find you? SEO is a website’s lesson plan, crafted to boost the online search visibility of your program, unique to your school.

Outpace helps you by managing the tools and the language that both Google and families understand, so that your promise of top-ranked test scores are also top-ranked on search results. Finding a school or tutor is a huge decision for parents and students alike. You work hard to offer a fantastic program, and we want that to shine brighter by boosting it to the top of local searches. Let Outpace help your Google visibility get an A+.

Generating results across the US for over 10 years

  • Ranked #1 among 142 SEO companies in Oklahoma
  • Current clients range from start-ups to Fortune 500 companies
  • Providing business growth insights to executives across Forbes & Entrepreneur

Education SEO FAQ

Answering your questions about SEO for Education

Why is SEO so impactful?

Time and again, those higher ranking search results prove more credible in the eyes of audiences. It isn’t just that people trust sites when they rank on the front page of results; sites rank on the front page of results precisely because people trust them! Building a more trustworthy website begins at the very foundation of your site’s design. Search engines like Google reward clear content, easy-to-follow page flows, and intuitive navigation. Searching audiences don’t want to sift through lousy websites, no matter how good your services!

Is SEO a good investment for our service?

If your school or service is brand new, in a competitive market, or failing to connect with audiences as meaningfully as you’d hoped, SEO is one of the best investments you can make to inform future digital decisions. Compared to more direct forms of digital advertising like PPC (pay-per-click) banners or pre-roll (the ads before videos), SEO is more cost-effective and insightful. Because SEO leverages an environment of testing and feedback, over time we are able to guide you towards spending hard-earned money on what works best about your website for your audience, while minimizing spending on anything superfluous.

What is an environment of testing and feedback?

At Outpace, we dive into the data. Thanks to analytic tools like Google Console, we can examine the ongoing traffic to your website. We can pinpoint where your regional audiences are finding you, and what terms they are searching to get there. In this way, we can craft strategies to reach the audiences most primed to align with your services.

What are keywords?

Keywords are the words that we choose to signal to search engine algorithms as most important. Each set of keywords should be as unique as your business. We don’t choose them carelessly and we adjust them according to effectiveness. A first pass comes from careful keyword research into your industry. Typically, we begin with a mix of the terms that are meaningful to the most unique aspects of your business and the terms that reliably bring success to your competitors. Over time we can see which keywords resonate most with your audience.

Time and again, those higher ranking search results prove more credible in the eyes of audiences. It isn’t just that people trust sites when they rank on the front page of results; sites rank on the front page of results precisely because people trust them! Building a more trustworthy website begins at the very foundation of your site’s design. Search engines like Google reward clear content, easy-to-follow page flows, and intuitive navigation. Searching audiences don’t want to sift through lousy websites, no matter how good your services!

If your school or service is brand new, in a competitive market, or failing to connect with audiences as meaningfully as you’d hoped, SEO is one of the best investments you can make to inform future digital decisions. Compared to more direct forms of digital advertising like PPC (pay-per-click) banners or pre-roll (the ads before videos), SEO is more cost-effective and insightful. Because SEO leverages an environment of testing and feedback, over time we are able to guide you towards spending hard-earned money on what works best about your website for your audience, while minimizing spending on anything superfluous.

At Outpace, we dive into the data. Thanks to analytic tools like Google Console, we can examine the ongoing traffic to your website. We can pinpoint where your regional audiences are finding you, and what terms they are searching to get there. In this way, we can craft strategies to reach the audiences most primed to align with your services.

Keywords are the words that we choose to signal to search engine algorithms as most important. Each set of keywords should be as unique as your business. We don’t choose them carelessly and we adjust them according to effectiveness. A first pass comes from careful keyword research into your industry. Typically, we begin with a mix of the terms that are meaningful to the most unique aspects of your business and the terms that reliably bring success to your competitors. Over time we can see which keywords resonate most with your audience.

Don't just participate, Win.

Amplify your organic leads.