A good website experience differs across businesses, industries, target markets, and niches. A website that is considered excellent amongst one group of users might not have the same impact on another group of users. Even though there is no single defining factor that makes a website good across all users, a customer uses several parameters to distinguish between a good and a bad website experience.
- Does the website look credible?
- Is the website easy to navigate?
- Is the content on the website relevant?
- Do the pages on the website load quickly?
- Is the website interactive?
From a business perspective, these elements might not be as essential as the overall design or structure. After all, to a business, a two-second delay in loading time might not mean much. But from the customer’s point of view, the difference is as clear as night and day. In reality, a customer will never stay on a lousy website. The structure and layout of a website is no longer a unique selling point of a business. As customers grow to expect good design and layout right off the bat, the difference in user experience comes from small elements. A website that gets these elements right is more likely to retain users and convert them into repeat buyers than a website that fails to do so.