Website Analytics and Tracking

Understand your visitors and enhance their experience

What if you could know what visitors do on your website? This would include the total time they spend on the website, pages they visit, and when the visitor leaves your website. Does that sound like a dream? With Outpace’s website analytics and tracking it’s a reality.

Interactions

With Outpace’s website analytics and tracking, you will be able to track visitor actions across your website.

Behavior

Website analytics and tracking empowers us to make logical adjustments to the website to enhance the visitor experience.

Conversions

Understanding the behavior of your visitors will empower you to make changes to your website. These changes have the opportunity to increase conversions across the site.

Optimizing the User Experience

Following the data to find opportunities

Studying user behavior is something SEO experts have been using for years to optimize websites for a better user experience. User behavior allows us to understand how your website visitors act, think, and make decisions. By studying this information, Outpace can understand your website’s strengths and weaknesses. This enables our team to create a roadmap of how we can enhance your website. The better the user experience, the more likely a visitor is to convert on your website.

It’s important to keep in mind that our goal isn’t to please all of your website visitors. We simply want to please the majority of visitors. User behavior can vary a great deal throughout your website traffic and it’s important to stay focused on the actions of the majority of people. By following the data we can outline opportunities and make the necessary adjustments to enhance your website.

Website Analytics and Tracking FAQs

Learn more about website analytics and tracking

What is user behavior tracking?

User behavior tracking collects, studies, and analyses users’ behavior on a website. This is done with the intention of learning more about user interactions across a website. In the short-term, it helps to discover trends that you can take advantage of. If many users are visiting a promotional campaign page and are spending more time on it, it can be an early indicator that the campaign is creating a buzz in the market. The opposite is also true. If users are not paying attention to a new campaign, you might need to tweak a few things. In the long run, tracking user behavior will allow you to see a bigger picture and improve the user experience of your site. If you can pinpoint a problem, why wouldn’t you want to solve it?

What’s an example of behavior tracking?

The results of a behavior tracking session are usually a bunch of graphs and charts that need deciphering. Even though tracking campaigns are tailor-made for websites, all campaigns utilize custom parameters to define a campaign’s effectiveness. Here’s an example of how we can utilize behavior tracking to enhance a website –

A user begins exploring a website from a page and navigates through a series of pages. If several users go from Page X to Page Y, creating internal links across the two pages may increase engagement. As long as users are engaged with your website, the chances of conversion increase.

What is web analytics?

Web analytics is about understanding patterns across user behavior. Search engines offer insight into several details of how a customer found your site, but web tracking is about what takes place when a visitor is on your website. It is about understanding how users interact with your website and why they interact the way they do. Tracking this user behavior allows us to optimize the user experience. It’s a journey dedicated to improving the user experience on a website.

Why is tracking user behavior necessary?

It’s important we can track how users interact with the website so we can identify if the changes enhanced or harmed the user experience. Without this data, we are in the dark. As computer scientists, we like to follow the data for the betterment of our clients and their bottom line.

User behavior tracking collects, studies, and analyses users’ behavior on a website. This is done with the intention of learning more about user interactions across a website. In the short-term, it helps to discover trends that you can take advantage of. If many users are visiting a promotional campaign page and are spending more time on it, it can be an early indicator that the campaign is creating a buzz in the market. The opposite is also true. If users are not paying attention to a new campaign, you might need to tweak a few things. In the long run, tracking user behavior will allow you to see a bigger picture and improve the user experience of your site. If you can pinpoint a problem, why wouldn’t you want to solve it?

The results of a behavior tracking session are usually a bunch of graphs and charts that need deciphering. Even though tracking campaigns are tailor-made for websites, all campaigns utilize custom parameters to define a campaign’s effectiveness. Here’s an example of how we can utilize behavior tracking to enhance a website –

A user begins exploring a website from a page and navigates through a series of pages. If several users go from Page X to Page Y, creating internal links across the two pages may increase engagement. As long as users are engaged with your website, the chances of conversion increase.

Web analytics is about understanding patterns across user behavior. Search engines offer insight into several details of how a customer found your site, but web tracking is about what takes place when a visitor is on your website. It is about understanding how users interact with your website and why they interact the way they do. Tracking this user behavior allows us to optimize the user experience. It’s a journey dedicated to improving the user experience on a website.

It’s important we can track how users interact with the website so we can identify if the changes enhanced or harmed the user experience. Without this data, we are in the dark. As computer scientists, we like to follow the data for the betterment of our clients and their bottom line.