SEO for Shopify Stores

Schedule a consultation today

Go further and rank higher with your small business. You set up a Shopify account and are tackling e-commerce because you care about your online store. Today, we all shop from our phones. Someone is riding the subway right now looking for that perfect something – and your store has it. Our goal is to help them find you. SEO helps your website rank top on Google so that person can connect with your business faster. The more often customers find you first, the more your sales grow. At Outpace, our SEO services bridge the digital gaps from website development to customer engagement.

GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
Search to Shop

If your products aren’t showing up in search, you’re losing customers to brand awareness and longer checkout flows.

Whether we need to emphasize the uniqueness of your products or the specialty style of your store, your keywords shouldn’t just fit in with the industry – they should also stand out.

Custom Development

Our SEO team is filled with developers to ensure we can make the necessary CRO and SEO changes to your website.

Getting the Most from Shopify

Shopify has the tools; Outpace has the knowledge

You are a self-starter. You’ve taken a brick-and-mortar concept and brought your business to the entire world through Shopify. The Outpace team is full of fellow self-starters, and we are proud of you! Getting your products onto a website is a big leap for your company. Your product page looks sleek and your products look even better. You want your business platform to grow, and the right SEO strategies make your beautiful products easier to find by ranking them higher in search results.

Strong SEO positions your Shopify website to rank higher in organic results, so that when someone uses Google to search, for instance, “handmade minimalist gold jewelry,” those glamorous earrings you sell are seen at the top of the screen. Outpace helps create those moments by fostering unique keyword searches and identifying opportunities for more streamlined navigation, paramount to new audiences finding your products. We handle the technical work for you because the success of your online business depends on growing within your market. Level up your Shopify website and get more out of your business.

Generating results across the US for over 10 years

  • Ranked #1 among 142 SEO companies in Oklahoma
  • Current clients range from start-ups to Fortune 500 companies
  • Providing business growth insights to executives across Forbes & Entrepreneur

FAQ for Shopify SEO

Understanding how SEO boosts your business

Why are keywords important for Shopify stores?

Keywords are specific terms that we can signal towards search engines as being especially important. Think about it like taking an invisible highlighter to certain words within your website, a highlighter that only search engines can see. And then, when potential customers search those terms, search engine algorithms are prepared to recommend you. Because keywords are one of the important ways we can essentially communicate your offerings to search engines, the words we select are of the utmost importance.

How do you select stronger keywords for Shopify?

We base our initial approach to keywords on two things: your shop’s personality and in-depth industry research. By consulting with you, we can get to know your business and elevate the aspects of your personality that most resonate with your customers. And through thorough industry research, we can make sure that you aren’t overlooking the terms already in circulation with your most direct competitors. We can also uncover terms they might be missing, gaps in their keywords that create opportunities for you to fill the void.

Is navigation important to SEO on Shopify?

If your Shopify store isn’t taking users from search to checkout quickly and clearly then you are likely losing customers to subpar navigation. Navigation isn’t just the top-level menu on your website, though that is a big part of it. Navigation also constitutes the way you’ve divided product categories and product tags, the filters you offer to customers comparing products, and the level of nesting from overview pages down to specific variations on the same general product. By using our analytic tools, we can evaluate the traffic on your site to see precisely where you are most losing customers.

How can a Shopify site with strong keywords and clean navigation begin to improve SEO?

After the structure and content of your storefront are optimized for search engines, we want to increase your credibility towards both human users and algorithms. One of the best tools we have for increasing credibility quickly is building a system of backlinks. Backlinks are a form of social proof. It’s always who you know, right? With backlinks, we begin incentivizing other familiar and credible websites to share links or buttons that lead back to your website. It is an all roads lead to Rome approach that puts your store in the center of certain search inquiries. The more organic backlinks you have (that is, links that are not part of paid ads or social media), the more search engines reward you. And implicitly, this functions like the digital version of word-of-mouth advertising. We can help you get started.

Keywords are specific terms that we can signal towards search engines as being especially important. Think about it like taking an invisible highlighter to certain words within your website, a highlighter that only search engines can see. And then, when potential customers search those terms, search engine algorithms are prepared to recommend you. Because keywords are one of the important ways we can essentially communicate your offerings to search engines, the words we select are of the utmost importance.

We base our initial approach to keywords on two things: your shop’s personality and in-depth industry research. By consulting with you, we can get to know your business and elevate the aspects of your personality that most resonate with your customers. And through thorough industry research, we can make sure that you aren’t overlooking the terms already in circulation with your most direct competitors. We can also uncover terms they might be missing, gaps in their keywords that create opportunities for you to fill the void.

If your Shopify store isn’t taking users from search to checkout quickly and clearly then you are likely losing customers to subpar navigation. Navigation isn’t just the top-level menu on your website, though that is a big part of it. Navigation also constitutes the way you’ve divided product categories and product tags, the filters you offer to customers comparing products, and the level of nesting from overview pages down to specific variations on the same general product. By using our analytic tools, we can evaluate the traffic on your site to see precisely where you are most losing customers.

After the structure and content of your storefront are optimized for search engines, we want to increase your credibility towards both human users and algorithms. One of the best tools we have for increasing credibility quickly is building a system of backlinks. Backlinks are a form of social proof. It’s always who you know, right? With backlinks, we begin incentivizing other familiar and credible websites to share links or buttons that lead back to your website. It is an all roads lead to Rome approach that puts your store in the center of certain search inquiries. The more organic backlinks you have (that is, links that are not part of paid ads or social media), the more search engines reward you. And implicitly, this functions like the digital version of word-of-mouth advertising. We can help you get started.

Don't just participate, Win.

Amplify your organic leads.