SEO Website Design

Upgrading your site to impress Google and website visitors

Potential clients need to be impressed when they visit your site. On the other hand, you don’t want your website design to compromise your SEO. Outpace experts know how to catch the attention of website visitors while keeping your site Google-friendly.

Complex Code

How we optimize a website for SEO isn't the same for each business. Our team can maximize your investment by customizing backend code to be specific to your company, vertical, and service area.

Better Indexing

With Outpace SEO website design, search engines will have an easier time understanding, classifying, and indexing your website. This results in more traffic to your site and greater conversions.

Page Speed

Site speed is one of the most critical aspects of technical SEO web design. No one likes waiting, and a slow website allows the user to leave. We ensure our client sites load quickly to increase conversions.

Overview

Optimized and responsive website design

A website is built with the customer in mind. But search engines need to see all of the excellent work you have done so that they can recommend your website to a large number of customers. By nature, search engines are some of the busiest algorithms on the planet. They are constantly moving to discover new websites, revisit existing websites, categorize, and index. If you have read our article on link building, you know exactly how they do it. But just building a link to your website is not enough. A website needs to be optimized so that search engines can easily categorize the website and map relevant keywords. This allows search engines to recall the websites faster when they receive a relevant search query. Search engines pride themselves on speed. Having a Google-friendly website will make a massive difference in where you rank.

SEO is ever-changing. Experts are continuously on the hunt for new strategies to build credibility with search engines. A few years ago, the strategies we used look very different from how we approach SEO web design today. Like it or not, your website needs to keep up with SEO. Our team here at Outpace are not just SEO experts but SEO enthusiasts. We are passionate about getting our clients connected with people actively searching for their products and services. We thrive on understanding how search engines behave. We are constantly testing variables to ensure we know what works as the Google algorithm continues to evolve. This gives us our competitive advantage and ensures your company is reaping the most benefits of SEO.

SEO Website Design FAQ

Frequently Asked Questions

Why is an SEO-friendly website design needed?

Search engines are only proficient at a few things. A search engine has no problem scanning through thousands of pages of texts and matching them with relevant keywords, but its speed decreases significantly against multimedia. This is why Google recommends using alt texts combined with a descriptive file name. An “alt text” or “alt tag” is a literary description of an image used within a website’s code. It allows search engines to understand the appearance and function of the picture. An “alt tag” is like a flashlight that tells search engines exactly what they are looking at. In its absence, search engines are lost in the dark and leave sections of a website unindexed. Unindexed content is a lost opportunity to gain authority and ranking with search engines. This is only one of many changes we can optimize to ensure your website builds as much credibility as possible with search engines.

Why can't I see the change?

Designing a website for SEO means working with the website’s backend code. More often than not, the results are not immediately visible to the clients or even the users, but the results are there. Suppose you optimize your website to reduce the time it takes to load the page load. Unless you measure the load time, you may not be able to identify the difference. A similar thing can happen to your users as well, who might fail to notice the change. However, having a website that loads faster is crucial for your long-term SEO plans. A website that is more accessible to users on all platforms drives high engagement, as users have more options to remain connected with your business. Much like this, the effects of including a transcript for your videos, an alt tag for your images, and reducing hidden contents, might not feel different. But these small changes will help search engines to better understand and index your website. After all, you don’t want your website popping up everywhere. You only need your website to pop up for relevant queries that are directly related to your business.

Do I need an expert to SEO my website design?

Absolutely. Understanding how a website operates is one thing, but understanding how code behaves is entirely different. Optimizing the design of a website for SEO means understanding how your website’s code works and how search engines interact with it. It involves making design choices that need to be embedded deep within the code, and unless you understand what you need to include in the code, you won’t have much success. Mindlessly tampering with the code can leave you with a bigger mess than you started. Designing a website for SEO is not just about keeping things simple. While having a simple architecture allows Google to categorize a website effectively, the end goal is to attract more customers. A website needs to address the needs of the customers while also adapting to search engines. This is where the experts come in.

Search engines are only proficient at a few things. A search engine has no problem scanning through thousands of pages of texts and matching them with relevant keywords, but its speed decreases significantly against multimedia. This is why Google recommends using alt texts combined with a descriptive file name. An “alt text” or “alt tag” is a literary description of an image used within a website’s code. It allows search engines to understand the appearance and function of the picture. An “alt tag” is like a flashlight that tells search engines exactly what they are looking at. In its absence, search engines are lost in the dark and leave sections of a website unindexed. Unindexed content is a lost opportunity to gain authority and ranking with search engines. This is only one of many changes we can optimize to ensure your website builds as much credibility as possible with search engines.

Designing a website for SEO means working with the website’s backend code. More often than not, the results are not immediately visible to the clients or even the users, but the results are there. Suppose you optimize your website to reduce the time it takes to load the page load. Unless you measure the load time, you may not be able to identify the difference. A similar thing can happen to your users as well, who might fail to notice the change. However, having a website that loads faster is crucial for your long-term SEO plans. A website that is more accessible to users on all platforms drives high engagement, as users have more options to remain connected with your business. Much like this, the effects of including a transcript for your videos, an alt tag for your images, and reducing hidden contents, might not feel different. But these small changes will help search engines to better understand and index your website. After all, you don’t want your website popping up everywhere. You only need your website to pop up for relevant queries that are directly related to your business.

Absolutely. Understanding how a website operates is one thing, but understanding how code behaves is entirely different. Optimizing the design of a website for SEO means understanding how your website’s code works and how search engines interact with it. It involves making design choices that need to be embedded deep within the code, and unless you understand what you need to include in the code, you won’t have much success. Mindlessly tampering with the code can leave you with a bigger mess than you started. Designing a website for SEO is not just about keeping things simple. While having a simple architecture allows Google to categorize a website effectively, the end goal is to attract more customers. A website needs to address the needs of the customers while also adapting to search engines. This is where the experts come in.