SEO Services for BigCommerce Websites
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If an online store is the key to your business, then your business’s SEO strategies should be serving that store. Ranking higher in search results isn’t enough. An improved organic ranking won’t last unless your customers are able to go from discovery to checkout with as few obstacles as possible. And as you are probably well-aware, each e-commerce platform is different. Each presents different strengths and challenges. That’s why you shouldn’t trust your BigCommerce store to someone without BigCommerce experience. At Outpace, we custom build each SEO strategy around the tools that benefit your business most.
GOOGLE MY BUSINESS
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
Building for BigCommerce
Each online shopping platform has its own unique strengths and shortcomings. Let us guide you on with SEO services specifically for BigCommerce.
Shopping with Search
Many people evaluate products without ever leaving the comfort of Google’s results. Make sure these potential customers are seeing the right metadata.
Tracked and Measured
We aren’t just sticking to hunches. As we implement site architecture and keyword strategies, we dive into analytics and dashboards like the Google Search Console to interpret the data and adjust according to what’s working.
Better BigCommerce Shopping
SEO Strategies to Boost Results for BigCommerce Stores
When it comes to SEO, too many firms are overlooking the benefits of more efficient navigation and stronger user experience principles. These may not be the keywords, backlinks, and metadata descriptions that most SEO practitioners boast about, but navigation and UX lead to lasting SEO improvements. By factoring this kind of optimization into every design decision from the ground up, your online store is built for both customers and the search engines they use to find you. And at Outpace, we want to build your BigCommerce store according to how they find you.
When potential customers go to Google, are they searching your brand? Are they seeking specific products or services? Do they need them to be nearby, or is your business built to ship anywhere and everywhere? This type of questioning leads us to elevate the most query-ready parts of your business in search results, providing search descriptions that are more specific to your next customer’s needs. We want you to appear higher in organic search, and we want you to convert more customer journeys from starting click to checkout.
Generating results across the US for over 10 years
- Ranked #1 among 142 SEO companies in Oklahoma
- Current clients range from start-ups to Fortune 500 companies
- Providing business growth insights to executives across Forbes & Entrepreneur
BigCommerce SEO Services FAQ
Answering your questions about SEO designed for BigCommerce
Do BigCommerce users need SEO?
Whether you are migrating your online store from another e-commerce platform, building from scratch, or just fine-tuning an existing BigCommerce shop, an injection of deeper SEO-thinking can lead to simplified customer journeys and better returns for your business. There is no wrong time to optimize BigCommerce for search engine crawlers. These crawlers are part of the automated algorithms that search engines use to regularly scan websites like yours for data. They reward cleaner code and site architecture. They reward credibility in the eyes of meaningful reviews, backlinks, and more. At Outpace, we specialize in exactly this kind of technical SEO.
WordPress already offers built-in SEO tools for BigCommerce? Can’t I use those?
You can and should! And if it’s confusing, we can help. But generally speaking, these plugins don’t go far enough alone. Rarely is a single plugin the silver bullet for your SEO woes. Each online shop is unique and may require a mixed approach to applying plugins. Furthermore, these plugins do nothing for the fundamental thinking applied to your site mapping. A BigCommerce store that serves both users and search engine algorithms requires SEO craftsmanship down to the very bones of your website. This type of thinking drives more efficient navigation, intentionality behind keyword selections, and more.
What is CTR and bounce rate? How can we improve these metrics?
CTR, or click-through rate, is the percentage of instances that users complete a customer journey from start to finish. We can see where they are diving into your BigCommerce website, and we can also see exactly where you are losing, or “bouncing” customers. If your audience is bouncing before completing purchases, then there may be a snag in your customer journey leading to a lower CTR percentage. We can often improve through better top-level navigation, better keyword research, and better breadcrumbs (navigation within pages).
What are the perks of working with an SEO agency?
Besides providing a more comprehensive custom strategy, at Outpace we also strive to provide clear and transparent reporting. We keep things as technical as you want or as simple as you need, but ultimately add value by weighing in analytic feedback. Whenever there is noise in the numbers, we can lean on our experience to uncover real truths about the way audiences are experiencing your BigCommerce store. These insights can guide website redesigns, future marketing campaigns, and even your core business practices. Unlike some agencies, we don’t just strengthen your weaknesses – we also strengthen your strengths.
Do BigCommerce users need SEO?
Whether you are migrating your online store from another e-commerce platform, building from scratch, or just fine-tuning an existing BigCommerce shop, an injection of deeper SEO-thinking can lead to simplified customer journeys and better returns for your business. There is no wrong time to optimize BigCommerce for search engine crawlers. These crawlers are part of the automated algorithms that search engines use to regularly scan websites like yours for data. They reward cleaner code and site architecture. They reward credibility in the eyes of meaningful reviews, backlinks, and more. At Outpace, we specialize in exactly this kind of technical SEO.
WordPress already offers built-in SEO tools for BigCommerce? Can’t I use those?
You can and should! And if it’s confusing, we can help. But generally speaking, these plugins don’t go far enough alone. Rarely is a single plugin the silver bullet for your SEO woes. Each online shop is unique and may require a mixed approach to applying plugins. Furthermore, these plugins do nothing for the fundamental thinking applied to your site mapping. A BigCommerce store that serves both users and search engine algorithms requires SEO craftsmanship down to the very bones of your website. This type of thinking drives more efficient navigation, intentionality behind keyword selections, and more.
What is CTR and bounce rate? How can we improve these metrics?
CTR, or click-through rate, is the percentage of instances that users complete a customer journey from start to finish. We can see where they are diving into your BigCommerce website, and we can also see exactly where you are losing, or “bouncing” customers. If your audience is bouncing before completing purchases, then there may be a snag in your customer journey leading to a lower CTR percentage. We can often improve through better top-level navigation, better keyword research, and better breadcrumbs (navigation within pages).
What are the perks of working with an SEO agency?
Besides providing a more comprehensive custom strategy, at Outpace we also strive to provide clear and transparent reporting. We keep things as technical as you want or as simple as you need, but ultimately add value by weighing in analytic feedback. Whenever there is noise in the numbers, we can lean on our experience to uncover real truths about the way audiences are experiencing your BigCommerce store. These insights can guide website redesigns, future marketing campaigns, and even your core business practices. Unlike some agencies, we don’t just strengthen your weaknesses – we also strengthen your strengths.