National SEO

Coast-To-Coast Coverage

If you feel like you’ve outgrown your local market and want a seat at the grown-up table, national SEO is the best way to go. Outpace’s national SEO strategy enables you to connect with customers across America.

National Coverage

Outpace makes sure your SEO strategy hits all the right target markets across the nation.

Increase Market Share

At Outpace we aim to increase your exposure and your conversions. This results in increased market share across the nation.

One Step Ahead

National coverage means more customers, but it also means more competitors. With Outpace’s help, you can always stay one step ahead of your competition.

Target People Across The Nation

Long-Term Results

The competition and reward are always the greatest at the top of the rankings. While there are opportunities for increased market share, brand recognition, and better organic rankings, there are also a large number of competitors aiming for these top positions. A national SEO strategy is built for companies that want to target users across the nation. This involves ranking at the top of the results for highly competitive short-tail keywords. Not just any SEO firm can rank your business nationally. It’s a difficult journey and you should only trust an experienced firm.

At Outpace we recognize every business is different. A business’s vertical, long-term vision, and target market are all factors that determine the level of exposure your business needs. Depending on your business, we may suggest that you start with a national campaign. For other businesses, we may suggest starting with a local campaign and then growing it to a national campaign. If you want to learn what’s best for your business, give us a call to speak with one of our SEO strategists.

National SEO FAQs

National SEO Expectations and Implementation

What is national SEO?

Imagine you own a law firm that’s organically ranking number one for the search phrase “attorney near me” or “best attorney around.” Now picture yourself growing the authority of your business so it ranks first in the organic results for “LA attorney” and “NYC attorney.” National SEO will help you get there. A nationwide SEO campaign aims to rank your business at the top of the organic results for relevant short-tail keywords. A short-tail keyword is a phrase made up of three words or less and is synonymous with the business it’s referring to. It’s very competitive to rank for these short-tail keywords because of the high traffic they send to websites.

Does my business need a national SEO strategy?

Understanding if you need a national SEO strategy is crucial. If most of your customers are local and you have no intention of growing outside of your state, there is no point in investing in a nationwide SEO campaign. On the other hand, if you’re looking to grow your business and expand beyond your state, a national SEO campaign is a must.

Before launching a national SEO campaign, the first thing we do is keyword research. It’s important for us to understand if consumers are searching for your products or services across the nation. The data will tell us the average monthly search volume for the keywords relevant to your business. Based on the search volume and level of competition, we develop a long-term SEO strategy to grow your business across the United States.

What’s the difference between national and local SEO?

The primary difference between national and local SEO is the keywords being targeted by a business. With local SEO, a business will be targeting keywords specific to certain cities within their state. Examples of this could include “Dallas attorney” or “Houston attorney.” Sometimes local SEO even includes keywords specific to the state where the business resides. This could be something like “Texas attorney.”

National SEO encompasses significantly more search volume than local SEO. With a national campaign, you’re going to be targeting keywords across multiple cities and states. This could include keywords like “NYC attorney,” “LA attorney,” “Texas attorney” or just “attorney.”

When can we expect results on a national campaign?

As opposed to what most agencies would have you believe, a business can’t achieve long-term national SEO results within a few weeks. Expanding from a local to a national SEO strategy is a large undertaking. The competition on a national level is fierce and there is little margin for error. Everyone is chasing after the national organic traffic because there is so much profit to be made. While a national SEO campaign may not align with the goal of every business, it is a terrific fit for businesses seeking to grow.

Imagine you own a law firm that’s organically ranking number one for the search phrase “attorney near me” or “best attorney around.” Now picture yourself growing the authority of your business so it ranks first in the organic results for “LA attorney” and “NYC attorney.” National SEO will help you get there. A nationwide SEO campaign aims to rank your business at the top of the organic results for relevant short-tail keywords. A short-tail keyword is a phrase made up of three words or less and is synonymous with the business it’s referring to. It’s very competitive to rank for these short-tail keywords because of the high traffic they send to websites.

Understanding if you need a national SEO strategy is crucial. If most of your customers are local and you have no intention of growing outside of your state, there is no point in investing in a nationwide SEO campaign. On the other hand, if you’re looking to grow your business and expand beyond your state, a national SEO campaign is a must.

Before launching a national SEO campaign, the first thing we do is keyword research. It’s important for us to understand if consumers are searching for your products or services across the nation. The data will tell us the average monthly search volume for the keywords relevant to your business. Based on the search volume and level of competition, we develop a long-term SEO strategy to grow your business across the United States.

The primary difference between national and local SEO is the keywords being targeted by a business. With local SEO, a business will be targeting keywords specific to certain cities within their state. Examples of this could include “Dallas attorney” or “Houston attorney.” Sometimes local SEO even includes keywords specific to the state where the business resides. This could be something like “Texas attorney.”

National SEO encompasses significantly more search volume than local SEO. With a national campaign, you’re going to be targeting keywords across multiple cities and states. This could include keywords like “NYC attorney,” “LA attorney,” “Texas attorney” or just “attorney.”

As opposed to what most agencies would have you believe, a business can’t achieve long-term national SEO results within a few weeks. Expanding from a local to a national SEO strategy is a large undertaking. The competition on a national level is fierce and there is little margin for error. Everyone is chasing after the national organic traffic because there is so much profit to be made. While a national SEO campaign may not align with the goal of every business, it is a terrific fit for businesses seeking to grow.