National SEO

Does my business need a national SEO strategy?

Understanding if you need a national SEO strategy is crucial. If most of your customers are local and you have no intention of growing outside of your state, there is no point in investing in a nationwide SEO campaign. On the other hand, if you’re looking to grow your business and expand beyond your state, a national SEO campaign is a must.

Before launching a national SEO campaign, the first thing we do is keyword research. It’s important for us to understand if consumers are searching for your products or services across the nation. The data will tell us the average monthly search volume for the keywords relevant to your business. Based on the search volume and level of competition, we develop a long-term SEO strategy to grow your business across the United States.

What’s the difference between national and local SEO?

The primary difference between national and local SEO is the keywords being targeted by a business. With local SEO, a business will be targeting keywords specific to certain cities within their state. Examples of this could include “Dallas attorney” or “Houston attorney.” Sometimes local SEO even includes keywords specific to the state where the business resides. This could be something like “Texas attorney.”

National SEO encompasses significantly more search volume than local SEO. With a national campaign, you’re going to be targeting keywords across multiple cities and states. This could include keywords like “NYC attorney,” “LA attorney,” “Texas attorney” or just “attorney.”

When can we expect results on a national campaign?

As opposed to what most agencies would have you believe, a business can’t achieve long-term national SEO results within a few weeks. Expanding from a local to a national SEO strategy is a large undertaking. The competition on a national level is fierce and there is little margin for error. Everyone is chasing after the national organic traffic because there is so much profit to be made. While a national SEO campaign may not align with the goal of every business, it is a terrific fit for businesses seeking to grow.

How can my company participate in a national SEO campaign?

Competing on a national level is no easy feat. It requires an SEO team with years of SEO experience to compete against industry giants.

The two primary aspects of a national SEO campaign include on-page optimization and off-page optimization. However, just because a firm can rank a local business does not mean they have the capability of ranking a website on a national scale. National SEO requires years of experience to understand the necessary on and off-page optimizations that need to take place. Without the proper expertise behind the strategy, it’s possible a business could be wasting their money on an SEO firm that was never capable of taking their business to even the bottom of page one.

With over a decade of experience, we have serviced small businesses, enterprise-level businesses, and everything in between. This gradual progression has provided our business with a strong foundation of knowledge and enabled us to deliver results to Fortune 500 companies across the US.

How much does national SEO services cost?

The cost of national SEO service is associated with the level of competition across your products or services. National SEO campaigns require a minimum budget of $3,000 per month and the price goes up from there depending on the level of competition within an industry. The higher the competition, the more effort is required from your SEO team. Our competitive national SEO campaigns require higher skillsets, more time, and greater resource allocation. All of this enables our team to build the proper amount of authority for our clients and allows us to rank websites across search engines.

Have you ever seen someone on the side of the road because they didn’t add enough fuel to their vehicle to get to their destination? Similar to being stuck on the side of the road, it’s possible to invest too little into SEO. Working with a lower-tier firm may result in never seeing your website hit page one of Google.

At Outpace we believe it’s one thing to say you’ve been doing SEO for a decade, but it’s another thing to show it to our future partners. The best way for us to showcase our years of SEO experience is by offering a free website audit. Here’s what each of our SEO audits entails –

• Keyword Research – We identify relevant searches, how many searches are taking place each month, and where you rank for the respective keyword/phrase.
• Competitive Analysis – Outline where your business ranks compared to your competition
• Website Audit – Inspect what is holding your website back from building credibility with Google

Schedule a free SEO audit to get started today.