As customers further abandon brick-and-mortar stores post-pandemic, companies have further accelerated the mad scramble to get people through their digital doors. After all, the world of online shopping never closes. It is open 24/7/365. And as a shop owner, you can control the presentation of your inventory, track your sales, and more, all thanks to streamlined e-commerce platforms like WooCommerce. But once you’ve built and customized your shop, how are you driving customers? These days, an “open” sign isn’t going to cut it. Search brought you here. And it can bring customers to your online store.
Not all online shops are powered by the same plugins. We have the experience to make recommendations that best complement WooCommerce.
“Breadcrumbs'' are the navigation elements that keep visitors and search engines alike privy to the navigational structure of your site. And effective navigation is the key to keeping customers from abandoning your site mid-visit.
Meta descriptions describe the content and show up under search results’ entry titles. These could be the product descriptions with keywords your customers are searching for!
Advertising products and services comes with the territory of running a store. But running major advertising campaigns both on and offline can be pricey, and the effectiveness can be difficult to track. At this point, you may be familiar with SEO, or Search Engine Optimization, as a marketing term. SEO has been around the block and offered up as a catch-all term for a number of years now; however, there is a huge gulf in quality between the snake oil salesmen punching in a few random keywords and the high-effort SEO firms designing foundational strategies that are tailored to the intricacies of your business.
At Outpace, we are focused on those intricacies because our experience shows us again and again that it is within these unique aspects of your business that we can find an edge. We are always committed to providing thoughtful strategy and custom service. In this way, we squeeze more juice out of every orange by tailoring our SEO practices around the platforms you are already using. For instance, when WooCommerce is the backbone of your online shop, we want to implement the most effective SEO strategies that are also 100% compatible with the WooCommerce platform.
An online shop driven by WooCommerce will have different SEO priorities relative to a more generalist site hosted on WordPress. While top-level menu navigation is still important, we are even more focused on breadcrumbs, product tags and descriptions, and organization of inventory when it comes to WooCommerce.
We believe in an environment of testing and feedback. We start with descriptions based on careful keyword research and adjust according to analytics. In our earliest passes, we elevate the most meaningful parts of your business and the specific keywords that have been most effective for businesses in your industry. But from there, we see what serves your audience. We are never writing or building content strictly for search engine robots and algorithms. Chasing trends and writing mechanically may bump shorterm ranking results, but these parlor tricks ultimately serve as instant gratification from your SEO firm while failing to convert your customers. At Outpace, our content strategies are built engaging. When real people like your website, Google likes your website.
As long as we can align your shop with other websites deemed credible by search engines, we can carve a path towards higher organic page rankings. This credibility can come from a system of backlinks (links to your website from other credible sites), quality reviews, and more. Think of it like a form of social proof.
The beauty of an online store is that you can access customers anywhere, any time. That said, there is still tremendous benefit for many WooCommerce users in puffing up local results. By aligning your business with other businesses that have already earned the trust of the actively searching consumers in your area, you perform higher in the results. Furthermore, if your business prioritizes selling products or services locally, targeting regional demographics can put you in front of an audience who is prepared to tag their searches with “near me”.
An online shop driven by WooCommerce will have different SEO priorities relative to a more generalist site hosted on WordPress. While top-level menu navigation is still important, we are even more focused on breadcrumbs, product tags and descriptions, and organization of inventory when it comes to WooCommerce.
We believe in an environment of testing and feedback. We start with descriptions based on careful keyword research and adjust according to analytics. In our earliest passes, we elevate the most meaningful parts of your business and the specific keywords that have been most effective for businesses in your industry. But from there, we see what serves your audience. We are never writing or building content strictly for search engine robots and algorithms. Chasing trends and writing mechanically may bump shorterm ranking results, but these parlor tricks ultimately serve as instant gratification from your SEO firm while failing to convert your customers. At Outpace, our content strategies are built engaging. When real people like your website, Google likes your website.
As long as we can align your shop with other websites deemed credible by search engines, we can carve a path towards higher organic page rankings. This credibility can come from a system of backlinks (links to your website from other credible sites), quality reviews, and more. Think of it like a form of social proof.
The beauty of an online store is that you can access customers anywhere, any time. That said, there is still tremendous benefit for many WooCommerce users in puffing up local results. By aligning your business with other businesses that have already earned the trust of the actively searching consumers in your area, you perform higher in the results. Furthermore, if your business prioritizes selling products or services locally, targeting regional demographics can put you in front of an audience who is prepared to tag their searches with “near me”.