SEO for Roofing Contractors

Connect with locals actively searching for roofing contractors

Are you tired of waiting for storm season only to go door-to-door giving estimates for roof repairs? When people need their roofs repaired, they turn to Google. By ranking at the top of the results, we can connect you with people actively searching for your services.

Quality leads

SEO narrows your digital marketing efforts to target customers who are in need of repairs to their roof.

Building Authority

At Outpace, we ensure search engines recognize your business as the go-to authority for roofing.

Competitive Edge

With our SEO strategies, Outpace can help you gain a competitive edge over other roofing companies in your service area.

Overview

Overview Description

We know you love building sturdy roofs. But some things, like your organic rankings, are better if they blast through the roof. Every month hundreds of local customers are using search engines to find reliable roofing companies.

People rely on search engines to introduce them to the most trustworthy roofing companies at the top of the organic results. At Outpace, we utilize SEO to push your business to the top of the results so you can consistently receive warm leads.

I’m sure you wouldn’t suggest hiring a general contractor for a roofing job. Likewise, we wouldn’t recommend working with just any digital marketing firm to handle your SEO. Digital marketing changes so quickly that one firm cannot possibly keep its competitive edge across multiple services.

Like roofing, SEO requires a great deal of knowledge and experience. That’s exactly why we doubled-down on SEO. We believe that SEO is one of the most cost-effective ways to market businesses online. Because of that, we don’t even touch other forms of digital advertising.

FAQ

Frequently Asked Questions

Why is SEO important for roofing companies?

Like it or not, consumers believe organic search rankings determine the best roofing companies. This is based on the amount of trust Google has been able to establish with consumers. Every time a customer needs to find a roofing company, they jump on Google to search for roofing companies in their area. If your business is not at the top of that list, customers will not go out of their way to consider working with your business. This is why roofing companies need SEO. Your business needs to be the solution to their problem, and that can only be achieved if you are at the top of the search results.

Do roofing companies need local website traffic?

Roofing companies depend on local leads to keep their business running. It does no good to receive a roofing lead that’s outside of your service area. Such a lead would result in additional travel expenses and likely a high estimate for the client.

Local customers need to find your business before they schedule an estimate with a competitor. Since most local customers are searching for the best roofing companies on Google, that’s where you need to be. Outpace can help you focus your SEO efforts to ensure your business gets the local exposure it needs. With our team of experts, we will begin to pull local traffic away from your competitors and direct those leads to your website.

Is SEO cost-effective advertising for roofing companies?

Traditional marketing focuses on building brand awareness and lacks the ability to consistently connect with people when they are in need of roofing. SEO is a more effective way to capture leads than to bombard consumers with your message.

With Outpace’s SEO techniques, we only target customers who are actively searching for quality roofing companies in your service area. The end goal is not to generate as much traffic as possible. Our goal is to generate the highest amount of quality leads while focusing on converting those website visitors to customers.

Why should roofers invest in SEO over paid ads?

One of the best things about paid ads is anyone can do it. This includes newly established roofing companies with little to no expertise in the field. Consumers are aware of the lack of credibility in the ads section, and that’s why the large majority of consumers completely ignore the ads. Consumers are looking for someone to trust. They want a reliable roofing company that has been around for years. In order to find such a company, the majority of consumers scroll down the page to the organic results.

Organic rankings are determined by a website’s authority generated by SEO. Roofing companies at the top of organic rankings need to be the best on several fronts to achieve the top rankings. This makes such companies trustworthy and credible in the eyes of Google. With Outpace’s roofing SEO strategies, we can help you secure a spot at the top of organic rankings.

Do roofing companies need to work with an SEO agency?

Would you recommend a client to fix their own roof? While they could always DIY it, you probably wouldn’t advise clients to grab a hammer, nails, and a few shingles. The same is true for SEO. You could always wing it, but we wouldn’t recommend it. Much like roofing, SEO takes years of expertise and knowledge. Search engines are always looking to make new changes to their algorithm to give consumers better results. Studying and predicting possible changes is not achievable within a few weeks; it takes years of practice and dedication.

This is why you need the SEO experts at Outpace. Our SEO strategies have proven results. We may not know much about fixing roofs, but we do know how to make your organic rankings blast through the roof.

Like it or not, consumers believe organic search rankings determine the best roofing companies. This is based on the amount of trust Google has been able to establish with consumers. Every time a customer needs to find a roofing company, they jump on Google to search for roofing companies in their area. If your business is not at the top of that list, customers will not go out of their way to consider working with your business. This is why roofing companies need SEO. Your business needs to be the solution to their problem, and that can only be achieved if you are at the top of the search results.

Roofing companies depend on local leads to keep their business running. It does no good to receive a roofing lead that’s outside of your service area. Such a lead would result in additional travel expenses and likely a high estimate for the client.

Local customers need to find your business before they schedule an estimate with a competitor. Since most local customers are searching for the best roofing companies on Google, that’s where you need to be. Outpace can help you focus your SEO efforts to ensure your business gets the local exposure it needs. With our team of experts, we will begin to pull local traffic away from your competitors and direct those leads to your website.

Traditional marketing focuses on building brand awareness and lacks the ability to consistently connect with people when they are in need of roofing. SEO is a more effective way to capture leads than to bombard consumers with your message.

With Outpace’s SEO techniques, we only target customers who are actively searching for quality roofing companies in your service area. The end goal is not to generate as much traffic as possible. Our goal is to generate the highest amount of quality leads while focusing on converting those website visitors to customers.

One of the best things about paid ads is anyone can do it. This includes newly established roofing companies with little to no expertise in the field. Consumers are aware of the lack of credibility in the ads section, and that’s why the large majority of consumers completely ignore the ads. Consumers are looking for someone to trust. They want a reliable roofing company that has been around for years. In order to find such a company, the majority of consumers scroll down the page to the organic results.

Organic rankings are determined by a website’s authority generated by SEO. Roofing companies at the top of organic rankings need to be the best on several fronts to achieve the top rankings. This makes such companies trustworthy and credible in the eyes of Google. With Outpace’s roofing SEO strategies, we can help you secure a spot at the top of organic rankings.

Would you recommend a client to fix their own roof? While they could always DIY it, you probably wouldn’t advise clients to grab a hammer, nails, and a few shingles. The same is true for SEO. You could always wing it, but we wouldn’t recommend it. Much like roofing, SEO takes years of expertise and knowledge. Search engines are always looking to make new changes to their algorithm to give consumers better results. Studying and predicting possible changes is not achievable within a few weeks; it takes years of practice and dedication.

This is why you need the SEO experts at Outpace. Our SEO strategies have proven results. We may not know much about fixing roofs, but we do know how to make your organic rankings blast through the roof.