SEO for Wedding Planners and Event Venues

Book better with SEO

With everything from instagram-perfect wedding parties to more intimate, experience-driven venues, growth of the event booking space has exploded. Sifting through the sea of unique offerings can be frustrating and time-consuming for customers who are unwilling to settle for anything less than the perfect venue. If your business matches their tastes then you should be available to customers anywhere they can find you first. And when it comes to competitive online spaces, only the best laid SEO plans will get you there.

GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
GOOGLE MY BUSINESS
5.0 Star Rating
TRUSTPILOT
5.0 Star Rating
EXPERTISE
5.0 Star Rating
G2
5.0 Star Rating
Host Better Content

Your business is unique. Not every industry term is a match for your venue. We want to emphasize your most impactful keywords, whether you’re a farmhouse chic or five-star hotel.

Increased Bookings

Improve your return on investment (ROI) by targeting traffic on the cusp of booking. We want to capitalize on searches most adjacent to your business.

At Outpace, we marry thoughtful, personal content strategy with technical mastery, so your venue can make stronger first impressions with like-minded audiences.

Planning SEO for Wedding Planners and Event Venues

Set the table for customers who will RSVP

When you rent your venue, you are selling your customers an opportunity to hold a memorable, meaningful event in a unique space that matches their tastes. But in this day and age, there are dizzying numbers of event venues, so why do customers come to you, specifically? Is it for your unrivaled customer service? Competitive pricing? An unmistakable sense of your particular style? Just as you endeavor to answer these questions for your business and your customers, we endeavor to answer these questions for the search engines that index you across the internet.

Behind the scenes, we want to make sure that we are affirming to the algorithms exactly what kind of business you are. This is critical in competitive spaces because “best wedding venue near me” means different things to different people. In an arena so driven by personal taste, we want to present you to the people who most match your vibe. If we do a good job behind the scenes, then you can capitalize on audiences who are most likely to convert as customers. We are building a packed house of your biggest future fans, so you can focus on selling the best parts of your business.

Generating results across the US for over 10 years

  • Ranked #1 among 142 SEO companies in Oklahoma
  • Current clients range from start-ups to Fortune 500 companies
  • Providing business growth insights to executives across Forbes & Entrepreneur

Wedding and Event Venue SEO FAQ

Demystifying SEO for event venues

What does SEO do for wedding planners and event venues?

SEO stands for search engine optimization. By optimizing your online presence towards search algorithms, we can improve your website’s page rankings and help you appear higher in results. By laying the groundwork to appear early and often for customers who are seeking an event venue like yours, we can also build stronger customer engagement. We want to foster return visitors, convert bookings, and encourage meaningful reviews. And we can’t do that if your pages are losing people to an abundance of unnecessary clicks or subpar content.

Do I need to change my business to follow trends?

Like well-seasoned catering, a strategic approach to SEO should bring out your best flavors. If you have core products and services that customers want, the Outpace SEO plan is always built around elevating them in the mind of potential customers. You likely don’t need to sacrifice your whole approach in the name of trend-chasing, but you do need to keep up with a fast-moving technical environment. Our experts are trained to do just that.

Why prioritize SEO over traditional advertising methods?

While a big billboard with your name all over it can bring you butterflies, it usually comes at a great cost and without the clear feedback of quality data. SEO may feel less intuitive because it is harder to see, but the results are exponential. By moving your money into SEO that reaches a core audience of fervent supporters, each dollar works a little bit smarter to build not just first impressions, but lasting ones. SEO is known to generate more ROI over the long-term than digital PPC (pay-per-click) ads as well, as consumers become too sophisticated for annoying pop-ups.

Okay, I’m sold – but how do we know where to target?

At Outpace, we always begin by listening and researching. While there may be overlap between those who specialize in destination weddings and those who book out the neighborhood church, there are also more than enough differences to drive wildly different SEO strategies. If local and regional is the name of your game, then local SEO is critical. We would emphasize your online presence alongside other local businesses that feel like kindred spirits – flower shops, photographers – anything that is stylistically part of your tribe. A careful construction of backlinks, local terms, and adjacent reviews means the world. On the other hand, if you are a remote beach vacation venue, we want to make sure we are using a unique set of keywords sure to suit you and your customers. For us, the research is about complimenting your business with high-performing custom strategies.

SEO stands for search engine optimization. By optimizing your online presence towards search algorithms, we can improve your website’s page rankings and help you appear higher in results. By laying the groundwork to appear early and often for customers who are seeking an event venue like yours, we can also build stronger customer engagement. We want to foster return visitors, convert bookings, and encourage meaningful reviews. And we can’t do that if your pages are losing people to an abundance of unnecessary clicks or subpar content.

Like well-seasoned catering, a strategic approach to SEO should bring out your best flavors. If you have core products and services that customers want, the Outpace SEO plan is always built around elevating them in the mind of potential customers. You likely don’t need to sacrifice your whole approach in the name of trend-chasing, but you do need to keep up with a fast-moving technical environment. Our experts are trained to do just that.

While a big billboard with your name all over it can bring you butterflies, it usually comes at a great cost and without the clear feedback of quality data. SEO may feel less intuitive because it is harder to see, but the results are exponential. By moving your money into SEO that reaches a core audience of fervent supporters, each dollar works a little bit smarter to build not just first impressions, but lasting ones. SEO is known to generate more ROI over the long-term than digital PPC (pay-per-click) ads as well, as consumers become too sophisticated for annoying pop-ups.

At Outpace, we always begin by listening and researching. While there may be overlap between those who specialize in destination weddings and those who book out the neighborhood church, there are also more than enough differences to drive wildly different SEO strategies. If local and regional is the name of your game, then local SEO is critical. We would emphasize your online presence alongside other local businesses that feel like kindred spirits – flower shops, photographers – anything that is stylistically part of your tribe. A careful construction of backlinks, local terms, and adjacent reviews means the world. On the other hand, if you are a remote beach vacation venue, we want to make sure we are using a unique set of keywords sure to suit you and your customers. For us, the research is about complimenting your business with high-performing custom strategies.

Don't just participate, Win.

Amplify your organic leads.