Top-Notch SEO Services

Why should you invest in SEO?

Each month hundreds of people are searching for your services on Google. The question is, who are they seeing at the top of the search results? Websites at the top of the search results are reaping the benefits of high-volume and high-quality traffic. Websites like this don’t just stumble into the #1 position on Google. This is the result of intentional authority being built by an SEO firm month after month.

SEO is one of the most cost-effective forms of digital marketing due to the high volume of warm leads it sends to websites on a regular basis. Unfortunately, SEO results aren’t something we can turn on overnight. It’s incredibly competitive and it can take months before we hit an ROI. Every industry, service area, and website has a different level of competition. Our clients can assure you, it’s worth the long-term investment.

Investing in SEO means investing in the long-term success of your business. Owning real estate at the top of Google enables your sales to consistently stay high. This allows your business to continue to establish more recurring business and market share.

How long does it take to get SEO results?

How long does it take? – people ask us this question all of the time. Unfortunately, answering this question is next to impossible. The truthful response is that it depends. The amount of time dramatically varies depending on your vertical, service area, the power of your current site, your competition, your budget, and so many additional factors.

Once we are able to identify all of these factors, we try to give you a better understanding of when you can expect to generate a return on your investment. In addition, we provide custom reports on a monthly basis to reflect the results of your SEO campaign. These ranking reports will correlate with the amount of quality traffic we bring to your site each month.

Why Outpace SEO?

When we originally started our agency we offered multiple services. Our aim was to be the one-stop shop for digital marketing. We quickly realized we needed to specialize in one service to have a competitive edge. We knew SEO was producing the best results for our clients so we ran with it.

As time moves forward, digital marketing only becomes more and more competitive. Working with an SEO agency that only offers SEO ensures you’re on the cutting-edge of SEO strategies. Specializing in SEO across industries has enabled us to generate better results than ever before.

At Outpace, we are an ROI-focused SEO firm. We follow the data to reap the largest long-term benefits for our clients. We understand how search engine algorithms are created, and we have the experience to give your business the results you need to grow. Other marketing companies may claim they know how to do SEO. With our custom strategies, calculated implementation, and monthly reporting, you will see results.

Does my business need SEO?

Absolutely. SEO saves a lot of money over the long run because it enables your site to rank organically on search engines. This means you don’t have to pay each time someone clicks through on a paid ad to visit your site. Having your site show up across search engines enables you to have 24/7 visibility.

How does SEO work?

SEO is the process of optimizing your site to be ranked as high as possible across search engines. Google uses hundreds of factors when deciding how sites should be ranked. Some factors include how much the site can be trusted, how relevant it is to the search, and if the website is in a format search engines can easily scan. We take into consideration all of these factors to ensure our clients are receiving quality traffic to their site on a regular basis.

How can I find the keywords people are searching for?

There are tools you can use to find out what people are searching for. These tools will give you a bunch of suggestions for keywords as well as related searches. Identifying keywords goes beyond just selecting a few terms that people search. We structure our SEO campaigns with search volume, consumer intent, and competition in mind as we aim to get our clients the best results.

Why isn't my website ranking on Google?

The first thing you need to make sure of is that your site is indexed. To do that all you need to do is search your website specifically on Google. If you see it come up, then you know that your site is indexed. If not, your website could be blocking search engines from crawling it. You can usually find this information in your robots.txt file. Otherwise, it could be telling search engines not to index it using no-index tags.

Another reason why it isn’t indexing could be that you haven’t submitted the site to Google. If your site hasn’t been submitted, then it may not be indexed. These are all day one tasks that we check for our clients.

If your site is indexed, some reasons why it’s not ranking is that it is still new and needs more time to build up enough authority to match the sites that are already ranked. This authority is generated both on and off of your site. We can help you generate credibility to get you ranked higher in the searches.

Why has my organic traffic dropped?

If your organic traffic has dropped then first you need to find out how it has dropped. If it dropped abruptly, then the first thing you should do is check to see if your website is set to no index. Another common reason is that Google might have determined that your site is harmful to users and removed your site from the SERPs. Most of the time it’s because your website has been hacked in some way shape or form. We have seen all sorts of scenarios with new clients and we are happy to help you identify the issue.

If your organic traffic dropped over time, then there are two likely scenarios –

1. The first scenario is that Google implemented a new core algorithm update that changed the ebb and flow of its rankings. If this has happened, you should look at the new ranked sites and see what it is that they are doing that you might not be. The other scenario is that your competitors have upped their game and implemented their SEO strategies to gain rankings.

Whatever the reason, we can help you increase your organic traffic. We build authority for our clients to push their websites ahead of the competition.

What is a Google penalty?

There are two types of Google penalties. The first one is a mutual action penalty. This penalty is the result of a manual decision by a Google employee who looked over the case and decided that it was necessary. The second one is an algorithmic adjustment. This one is a passive penalty that results when you lose your ranking in the system due to the algorithm.

How long does it take to rank on Google?

Unfortunately, there is no one magical answer we can give. Ranking on Google takes time, effort, and years of experience. Earning your way to the top is a long process. Often times it can take six months to a year before you rank well. The timing is based on the vertical, service area, and competition. We can give you better expectations when we schedule an initial consultation.

What are Google’s most important ranking factors?

The top 3 ranking factors that Google uses in its algorithm are links, content, and RankBrain. This means creating quality content for both users and search engines. This is the sort of content that other websites will want to link to as you become the authority in your area.

Other studies such as SEMrush’s Ranking Factors 2.0 study, found that Google also uses time on site, total referring domains, followed backlinks, and content length to determine rankings.

Should I invest in SEO, PPC ads, or both?

In general, it’s always better to have a well-rounded marketing strategy that involves both SEO and PPC ads. If your budget is very limited it would be more practical to lean more heavily on the side of SEO. See what wiggle room your budget gives you. Ideally, you would want both, but we suggest that you work with what you have.

We do not offer PPC as a service, but we can get you connected with other agencies that specialize in PPC services. We work side-by-side with the agencies across our clients.

What is the difference between on-page SEO and technical SEO?

On-page SEO covers things like site content, image optimization, internal linking, headers, title tags, and metadata, to name a few. The majority of on-page variables are associated with elements that are visible to website visitors.

Technical SEO covers things such as site speed, structured data, canonicalization, Hreflang, and XML Sitemaps, among many others. It is all about how search engines index your site and how efficiently they crawl your data.

What PageSpeed score should I aim for?

This number should be as high as possible while taking into consideration how high it already is as compared to your competitors. If your score is high compared to your top competitors, then there are probably other things that should take priority.

How long should a page of content be?

There is no objective answer to this question. Content should be long enough that it completely covers what the topic is in a well-done and in-depth analysis. The important thing is that the content should not repeat itself. The goal is quality content. If you are not sure, have another person read it and tell you if it answers all of their questions. You can also look at the content across your top competitors’ sites to get a rough estimate. Quality over quantity is the magic phrase when it comes to content creation.

How can I identify technical SEO errors?

Finding technical SEO errors is crucial to get your website a high ranking. At Outpace we can provide you with a site audit that will give you a range of data to analyze your site for technical errors including site performance, errors, warnings, and notices. We suggest our clients always work through the highest priority errors first, then work their way down.

How do I create SEO-friendly content?

Creating SEO-friendly content should come organically as you write your content. Knowing what keywords people are searching for is a good place to start. After that, there is a whole slew of things that you can do. SEMrush has created a content guide on SEO-friendly content that covers a wide range of things that you can do to make your website SEO-friendly.

Does duplicate content harm my website’s rankings?

Yes. Not only is it harmful to your site, but it can also count as plagiarism. This includes content, H1 tags across multiple pages, URLs, and having www and non-www versions of the same page. Even if you are not directly competing with a website do not duplicate its content.