With the massive improvements to web building tools like Wix, even people with limited technical backgrounds can unleash their creativity to design fun and functional sites. While this has been great for eliminating some of the barriers to frontend web design and development, incisive technical knowledge of backend processes still offers an extremely valuable edge when it comes to search engine optimization. By making your website more readable to search engine crawlers – the automated algorithms that scan these sites – we are making it easier for them to more favorably index your online presence to a wider audience.
Unlike WordPress, which is a CMS (content management system), Wix is an all-in-one website builder. Layering best practice SEO into the design requires working knowledge of Wix tools, and we have that in spades!
We can sell you strategy, but how do you know when it works? Wix is compatible with Google’s Console and analytic tools, so we can test the impact of any changes we make.
We can guide you towards better blogging based on careful keyword research that most connects you to your desired audience. Stronger content leads to better rankings.
You are the expert on your content. You know what you do best. And Wix is a one-stop-shop website builder. Thanks to Wix’s built-in browser controls, you can take your best content straight to the design floor. However, even great content can be overlooked without adequate SEO, or search engine optimization. Those built-in browser controls don’t tell the whole story. Unfortunately, SEO isn’t as simple as toggling on the right settings. SEO is the undercurrent to the very architecture of your site, including everything from the technicals to the way you are tagging titles and writing blogs.
Wix may be your one-stop-shop for a website, but we can be your one-stop-shop for SEO. And if SEO is a foreign concept, think of it this way: when you need to Google something, Google makes recommendations based on what you type and search. Those recommendations are not set in stone. They are dynamic and ever-changing. If a great website is part of your business, then you should put it where people can find it easily, like on the first page of Google search results. That’s the mission of SEO. We want to turn Google and other search engines into your biggest fans. The weight of those organic rankings can bring you more engaged leads. So let us sweat the most technical aspects, and you can focus on great content.
We can provide the insights you need to double down on the most effective parts of your Wix website, while minimizing potential snags for your audience. In order to execute at this level, we always begin building custom SEO strategies by listening and learning. We still want you to tell the story of your business. But we put in the research around your industry to give you the keywords that tell that story more effectively. We may advise you to keep up with what competitors are saying, or we may uncover an area of opportunity they’ve overlooked. It all comes down to the unique priorities of your business.
Blogging regularly accomplishes a number of goals in the eyes of search engines. It demonstrates to the algorithms that scan your site regularly that you are active and your content is current. Well-written blogs also create opportunities for search engines to index keywords and create metadata (the snippets under search result headlines) that might just be the perfect answer to your next customer’s questions.
With Wix-compatible tools like Google Console and Google Analytics, we can actually track traffic to your site. We can see peak times and what regions that traffic is coming from. We can start to build a stronger sense of your audience demographics. We can also see where people are connecting with your Wix site and whether they are following the optimal paths. For instance, if your audience is abandoning your site before completing a call-to-action, then we may be able to pin down precisely where you’re losing them. With this kind of feedback, we can construct more user-friendly web structures and content.
We can provide the insights you need to double down on the most effective parts of your Wix website, while minimizing potential snags for your audience. In order to execute at this level, we always begin building custom SEO strategies by listening and learning. We still want you to tell the story of your business. But we put in the research around your industry to give you the keywords that tell that story more effectively. We may advise you to keep up with what competitors are saying, or we may uncover an area of opportunity they’ve overlooked. It all comes down to the unique priorities of your business.
Blogging regularly accomplishes a number of goals in the eyes of search engines. It demonstrates to the algorithms that scan your site regularly that you are active and your content is current. Well-written blogs also create opportunities for search engines to index keywords and create metadata (the snippets under search result headlines) that might just be the perfect answer to your next customer’s questions.
With Wix-compatible tools like Google Console and Google Analytics, we can actually track traffic to your site. We can see peak times and what regions that traffic is coming from. We can start to build a stronger sense of your audience demographics. We can also see where people are connecting with your Wix site and whether they are following the optimal paths. For instance, if your audience is abandoning your site before completing a call-to-action, then we may be able to pin down precisely where you’re losing them. With this kind of feedback, we can construct more user-friendly web structures and content.