SEO for Squarespace CMS

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In today’s digital world, a website is vital. Being seen and being easily accessed can be the biggest turning point for your business. Squarespace offers anyone the opportunity to create their own digital space. Your website is already on your Instagram, Facebook, and other social sharing spaces. But if you’re a Creative using Squarespace to host your work, you want to be seen beyond the shares and likes. You want your business to rank higher on Google so a customer’s first few clicks take them right to your beautiful gallery or online store. At the end of the day, popularity is only as helpful as its conversions. You don’t just want your audience to learn what you do; you want them to support you. Quality SEO makes that happen. Get the most out of Squarespace with more specific SEO strategies.

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GOOGLE MY BUSINESS
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Getting More out of Squarespace Tools

We can help you unlock the full capabilities of Squarespace’s built-in toolkit.

Backed By Research

From metadata tags to alt text, our keyword assignments are based on performance specific to your field.

Connect with Like-Minded Audiences

Become easier to find in organic search results by shoppers who share your passion.

Spotlight Your Squarespace Site with SEO

Highlight Your Work Where It Counts with SEO for Squarespace

Perhaps you’re a small business selling custom dog apparel, or an artist showcasing their most recent work, or maybe you use Squarespace for your up-and-coming screen-printing company. The possibilities are endless, and Squarespace is a versatile platform that delivers easier-to-use web tools to all kinds of businesses. Whatever you are doing, you have already taken the first big step in legitimizing your business by building a Squarespace website. You put the work in to create a sleek and (hopefully) user-friendly design that best shows who you are and what you do. That is no easy task! But, without quality SEO, all that hard work could be falling by the wayside. Your products may not be as easily seen in searches. And as a small business, you might be the underdog in Google’s system of recommendations. Your Squarespace website deserves the most resonant traffic, and at Outpace we want to help it find you.

Squarespace is built with great tools, but it can be daunting to navigate the more technical aspects of SEO all by yourself. Outpace can assist you in creating Squarespace-specific strategy to maximize the potential of this incredible in-browser design platform. We pride ourselves on keeping up with the ins and outs of the Squarespace platform because we know that for many of our clients, it is the best option for building and maintaining a website. Not everyone needs a heavyweight database or complex custom web apps. Squarespace is user-friendly. You can relax and focus your attention on what you know best, your brand. And we can focus on tailoring your website for more views, more engagement, and warmer audiences who are primed to love what you do.

Outpace Clutch Badge

Generating results across the US for over 10 years

  • Ranked #1 among 142 SEO companies in Oklahoma
  • Current clients range from start-ups to Fortune 500 companies
  • Providing business growth insights to executives across Forbes & Entrepreneur

Squarespace SEO Services FAQ

Answering your questions about Squarespace-specific SEO strategy

Squarespace has a whole section on SEO, do I really need to hire an SEO firm?

Squarespace is great at providing simple, in-browser tools that remove many of the complicated barriers to web design for small business owners. And while Squarespace SEO tools and articles can provide something of a crash course on the subject, they are rarely comprehensive. Toggling on alt text for images is great, but it’s one tiny slice of the whole SEO pie. Our approach is more holistic. We consider everything about your website, from the design, to the navigation, to the way your content becomes metadata in search results.

Why is SEO such a valuable form of marketing?

We get it, there’s a lot of marketing mumbo-jumbo out there. Everyone promises to have the slickest form of advertising that will really change the way customers think about you. But do you need customers to change how they think of you? Or do you simply need them to see you first when they think about businesses like yours? SEO focuses on the latter. People who are googling things like, “coffee shops near me,” or “best artists in my city,” should be able to find you in their moment of search. When you rank higher in the search results, potential customers are met with a powerful moment of credibility. This isn’t advertising; this is a discovery.

Is it true that blogging helps SEO?

Squarespace has especially great blogging tools. It is easy for even technically inexperienced users to learn how to write, publish, and archive articles on their own site. There are two major benefits of blogging and regular content creation for SEO: keywords and keeping your site current. Keywords are the words that we elevate in the eyes of search engines. These are terms that their algorithms are instructed to latch onto and display in recommendations. Carefully selecting these terms can telegraph exactly what kind of products and services you offer. It can help you carve out a niche within your industry and resonate more strongly with specific searching audiences. Secondly, blogging keeps your content current. By writing or sharing daily, weekly, or even monthly from your area of expertise, algorithms recognize your website as up-to-date. How frustrating is it when you search for something, only to find answers that are years old and obsolete, or products that have long since sold out? Maintaining this kind digital freshness keeps the cobwebs off your content.

Squarespace is great at providing simple, in-browser tools that remove many of the complicated barriers to web design for small business owners. And while Squarespace SEO tools and articles can provide something of a crash course on the subject, they are rarely comprehensive. Toggling on alt text for images is great, but it’s one tiny slice of the whole SEO pie. Our approach is more holistic. We consider everything about your website, from the design, to the navigation, to the way your content becomes metadata in search results.

We get it, there’s a lot of marketing mumbo-jumbo out there. Everyone promises to have the slickest form of advertising that will really change the way customers think about you. But do you need customers to change how they think of you? Or do you simply need them to see you first when they think about businesses like yours? SEO focuses on the latter. People who are googling things like, “coffee shops near me,” or “best artists in my city,” should be able to find you in their moment of search. When you rank higher in the search results, potential customers are met with a powerful moment of credibility. This isn’t advertising; this is a discovery.

Squarespace has especially great blogging tools. It is easy for even technically inexperienced users to learn how to write, publish, and archive articles on their own site. There are two major benefits of blogging and regular content creation for SEO: keywords and keeping your site current. Keywords are the words that we elevate in the eyes of search engines. These are terms that their algorithms are instructed to latch onto and display in recommendations. Carefully selecting these terms can telegraph exactly what kind of products and services you offer. It can help you carve out a niche within your industry and resonate more strongly with specific searching audiences. Secondly, blogging keeps your content current. By writing or sharing daily, weekly, or even monthly from your area of expertise, algorithms recognize your website as up-to-date. How frustrating is it when you search for something, only to find answers that are years old and obsolete, or products that have long since sold out? Maintaining this kind digital freshness keeps the cobwebs off your content.

Don't just participate, Win.

Amplify your organic leads.