Most SEO firms are full of creatives and marketing gurus who understand what the Google algorithm does. Our team consists of computer scientists who understand how the Google algorithm was developed. What's the difference? Results.
We know exactly what variables the algorithm is looking for to boost a website's authority and move it up the rankings. As programmers, we are constantly running experiments and looking at the data. SEO is an ever-changing formula. This process of testing and isolating variables is what allows us to "Outpace" the competition.