Website User Behavior Analysis

Understanding customer behavior

One way or another, you are paying for the traffic that goes to your website. Working with Outpace to implement a user behavior analysis allows us to enhance the user experience of your site and maximize your digital investment.

Know Your Customers

Our user behavior analysis allows us to understand how your visitors think and act. This opens the doors to opportunities to enhance your website for more conversions.

Finding Solutions

Understanding the reason behind a high bounce rate or the lack of conversions is only the beginning of our behavior analysis. We like to go a step further to identify possible solutions to correct the problems facing our client sites.

Experience

Outpace has worked across verticals for decades. This has led to a wide-variety of clients and a wealth of experience with user behavior. This experience allows us to quickly identify problems and creative solutions to enhance sites.

Engaging and retaining website visitors

Identifying the data that points to opportunities

As digital marketing continues to become more competitive, it has never been more important to understand how users are behaving on your site. The better we can understand your visitors, the more likely we will be at convincing them to work with you.
Working with Outpace to understand your visitors enables us to identify flaws across your website’s design, content, and functionality. Following the data across these factors allows us to pinpoint opportunities for improvement. These improvements lead to a better user experience.

As technology changes, so do website standards. What users expect today is far more complex than it was 5 years ago. User behavior is constantly a moving target and it’s something every site should take into consideration. Working with our team of behavior experts ensures your website is always headed in the right direction.

Website User Behavior Analysis FAQs

Learn more about website user behavior analysis

What is a user behavior analysis?

Tracking tools will leave you with massive charts, figures, heat maps, and data about actions taken by your visitors. Our user behavior analysis goes one step further from the raw data into usable information. While tracking tools will show you what actions people are taking, a behavior analysis will outline why. Once we understand why users are taking specific actions, we can capitalize on what they are doing. This strategy allows our clients to optimize the money they are spending to attract people to their website.

What factors determine user behavior?

The first step in understanding the importance of analyzing user behavior is recognizing that every user is different. They have different needs and various reasons for visiting your website. That being said, each user follows a pattern that sums up their behavior.

  • Drivers – Drivers are initial attraction points that pull a user to your website. It can be a promotional campaign, endorsement, unique adverts, or even the company logo. Drivers are the initial touchpoints users come in contact with.
  • Hooks – Hooks are what convinces the users to stay. Hooks can be entirely different depending on the kind of website. Some users might like the design of the site or the content throughout the site. A hook can be anything that convinces a user to stay and come back to your website. In the long run, hooks persuade users to convert into customers and repeat buyers.
  • Barriers – Barriers are what prevent the conversion. Much like hooks, a barrier can be anything that is on a website. A website is built from different components, and users generally rank the features from the most important to the least important. For some users, the layout of a website can be the most important, but it might be the content that matters for some. If a user feels that a website is not paying attention to the component they value the most, they will avoid conversion.

Why is user behavior analysis important?

Tracking user behavior is only going to do so much. Unless you take the information and draw logical conclusions, the data is nearly worthless. If a tracking session shows high web traffic but low conversion rates, there’s room for optimization. The issue could be associated with either your hooks or your barriers. Our user behavior analysis takes all the raw data from tracking sessions and converts it into crucial information we can act on to increase your bottom line.

Tracking tools will leave you with massive charts, figures, heat maps, and data about actions taken by your visitors. Our user behavior analysis goes one step further from the raw data into usable information. While tracking tools will show you what actions people are taking, a behavior analysis will outline why. Once we understand why users are taking specific actions, we can capitalize on what they are doing. This strategy allows our clients to optimize the money they are spending to attract people to their website.

The first step in understanding the importance of analyzing user behavior is recognizing that every user is different. They have different needs and various reasons for visiting your website. That being said, each user follows a pattern that sums up their behavior.

  • Drivers – Drivers are initial attraction points that pull a user to your website. It can be a promotional campaign, endorsement, unique adverts, or even the company logo. Drivers are the initial touchpoints users come in contact with.
  • Hooks – Hooks are what convinces the users to stay. Hooks can be entirely different depending on the kind of website. Some users might like the design of the site or the content throughout the site. A hook can be anything that convinces a user to stay and come back to your website. In the long run, hooks persuade users to convert into customers and repeat buyers.
  • Barriers – Barriers are what prevent the conversion. Much like hooks, a barrier can be anything that is on a website. A website is built from different components, and users generally rank the features from the most important to the least important. For some users, the layout of a website can be the most important, but it might be the content that matters for some. If a user feels that a website is not paying attention to the component they value the most, they will avoid conversion.

Tracking user behavior is only going to do so much. Unless you take the information and draw logical conclusions, the data is nearly worthless. If a tracking session shows high web traffic but low conversion rates, there’s room for optimization. The issue could be associated with either your hooks or your barriers. Our user behavior analysis takes all the raw data from tracking sessions and converts it into crucial information we can act on to increase your bottom line.