OUTPACE THE COMPETITION.
If every marketing company sells the first page, who are the chumps on page two?
SEO (Search Engine Optimization) is simply the process of optimizing a webpage or website to achieve higher ranks on the search engine result pages. While SEO may sound like a straightforward task that most SEO firms and marketing companies claim they have mastered, there are hundreds of factors in Google’s search algorithm that are known to affect your SEO efforts. With that many factors, SEO is undoubtedly one mess of a string ball to untangle.
Most SEO companies out there are marketing / digital agencies offering SEO as a service, and most SEO professionals today come from a marketing or business background. Because of this, over-promising and under-delivering have become the norm in the SEO space. Thus, it is understandable that SEO has a nasty reputation among business owners looking for marketing services.
Don’t get us wrong – we agree that business and marketing knowledge is vital for a successful SEO, but nowhere near enough. Search engines function 100% based on algorithms. Google is not making any guesses when it shows a result on top of the first page. Then, why should you let your SEO firm make guesses to increase your search rankings?