Why is SEO important for roofing companies?
Like it or not, consumers believe organic search rankings determine the best roofing companies. This is based on the amount of trust Google has been able to establish with consumers. Every time a customer needs to find a roofing company, they jump on Google to search for roofing companies in their area. If your business is not at the top of that list, customers will not go out of their way to consider working with your business. This is why roofing companies need SEO. Your business needs to be the solution to their problem, and that can only be achieved if you are at the top of the search results.
Do roofing companies need local website traffic?
Roofing companies depend on local leads to keep their business running. It does no good to receive a roofing lead that’s outside of your service area. Such a lead would result in additional travel expenses and likely a high estimate for the client.
Local customers need to find your business before they schedule an estimate with a competitor. Since most local customers are searching for the best roofing companies on Google, that’s where you need to be. Outpace can help you focus your SEO efforts to ensure your business gets the local exposure it needs. With our team of experts, we will begin to pull local traffic away from your competitors and direct those leads to your website.
Is SEO cost-effective advertising for roofing companies?
Traditional marketing focuses on building brand awareness and lacks the ability to consistently connect with people when they are in need of roofing. SEO is a more effective way to capture leads than to bombard consumers with your message.
With Outpace’s SEO techniques, we only target customers who are actively searching for quality roofing companies in your service area. The end goal is not to generate as much traffic as possible. Our goal is to generate the highest amount of quality leads while focusing on converting those website visitors to customers.
Do roofing companies need to work with an SEO agency?
Would you recommend a client to fix their roof? While they could always DIY it, you probably wouldn’t advise clients to grab a hammer, nails, and a few shingles. The same is true for SEO. You could always wing it, but we wouldn’t recommend it. Much like roofing, SEO takes years of expertise and knowledge. Search engines are always looking to make new changes to their algorithm to give consumers better results. Studying and predicting possible changes is not achievable within a few weeks; it takes years of practice and dedication.
This is why you need the SEO experts at Outpace. Our SEO strategies have proven results for roofing companies, as well as campaigns such as foundation repair SEO and home services SEO. We may not know much about fixing roofs, but we do know how to make your organic rankings blast through the roof.
When can we expect results in a roofing SEO campaign?
While most roofing SEO campaigns can expect results within 6 to 12 months, sometimes, it may take longer than that. Within the first few months of a campaign, you will notice a slight difference in your site’s traffic, whereas, within 12 months, you will begin to observe consistent improvements in rankings and traffic. Remember, a roofing SEO campaign doesn’t show results overnight. As per the website audit, our team is required to revamp your website, which includes on-page optimizations, technical optimizations, SEO-friendly UI/UX web design, keyword research and placement, and content creation. Taking the time to optimize every aspect of your website is what provides consistent, long-term results. Schedule a free consultation with us today for more information.