Keyword Research
Keyword research is a crucial part of your SEO strategy. Through our extensive research, we identify keywords that are:
- relevant to your business
- resonating with your audience
- have a high search volume
The keyword research process involves using various specialized tools and techniques to find and analyze keywords that target your enterprise’s niche.
Website Audits
We perform comprehensive website audits to evaluate enterprise websites and identify their strengths and weaknesses. The audit helps us identify the following aspects of our SEO campaign:
- factors hindering your site’s reach
- areas for improvement
- content opportunities
- technical problems
Whatever problems we discover during the audit, we create a personalized blueprint to address them efficiently.
Competitive SEO Audits
A competitive SEO audit is crucial to developing a tailored enterprise SEO plan. It is an effective way for us to learn about your competitors’ SEO strategies. We evaluate which keywords your competitors are ranking for, their placement on SERPs, and their technical performance. This audit offers valuable insights into successful SEO strategies that can be used to fill market gaps and improve your website performance.
On-Page SEO Optimization
On-page SEO optimization is the first step of SEO implementation. As part of our on-page SEO optimization, we optimize the following aspects of your website;
- blogs
- service pages
- meta titles
- URLs
- images
If you have a large site, we implement advanced strategies for internal linking structures to distribute page authority and maximize scalability.
Content Marketing
Our content marketing approach includes creating well-researched and engaging content about your business, such as blogs and service pages. Our marketing strategies for enterprise SEO are tailored to the demands of a broad target audience and large-scale websites, focusing on your business’s extensive services and product offerings.
Technical Website Optimization
We perform technical website optimization to fix bugs and make your website more user-friendly. This enhances your website’s performance and helps improve indexability. Some of the basics of technical website optimization are:
- optimizing your website for indexability
- fixing speed, efficiency, and load times
- using secure protocols
- sitemaps
- fixing duplicate content issues
Schema and Structured Data
Structured data, also known as schema markup, helps Google understand your website’s content, structure, and relevance. Adding the right structured data can help your page get rich snippets on SERPs. As a result, your website stands out as more authentic, informative, and reliable. Our technical SEO team is well-versed in creating and implementing structured data to help you stand out from the competition.
Google Business Profile (GBP) Optimization
An optimized Google Business Profile helps you reach local clients easily. Your GBP includes crucial details, including your business name, contact details, address, images, and customer reviews. These details help your audience find you on Google Maps and get as much information about you as possible before reaching out directly. Your GBP also includes a brief description of the services you offer. The key is to keep the information accurate and updated. Optimizing your GBP helps enhance your business’s visibility in search results and attract local clients.
Off-Page SEO and Link Building
Through off-page SEO optimization and link building, we acquire high-quality backlinks to enhance your website’s visibility. Off-page search engine optimization primarily provides two things: domain authority and credibility.
SEO Optimized Website Design
SEO-driven website design helps search engines crawl and index your site. Sitemaps, URL structures, and other key elements contribute to your website’s SEO, helping you rank higher on SERPs. Our experts create an SEO-driven website design to maximize your click-through rates, increase conversions, and improve user experience. We’ll create a website architecture for your site that is easy for users and search engines to navigate, improving your rankings.