Software has revolutionized the way businesses operate. As a result, SaaS is a growing, extremely competitive industry. There are hundreds of search results for nearly every SaaS vertical, and this client needed to get to the top of the results.
SEO for SaaS Companies
Our SaaS client knew they needed to invest in enterprise SEO services but was discouraged because they were so far behind in the search results. Their internal marketing team felt they had made an enormous mistake and wished they had invested in SEO several years prior. They also realized that ignoring SEO would only cause their business to fall further behind. They decided to get started immediately and see if it was possible to make up for lost time.
At the beginning of the campaign, we identified many onsite changes that needed to be made. Most of these changes were associated with search engine optimization, but we also identified multiple broken functions across the site. As with many of our enterprise clients, we provided their team with a spec, and their internal web team implemented the suggested changes. Once they were finished, we verified that each change was properly implemented.
Link Acquisition for SaaS Companies
Enterprise-level accounts require massive amounts of effort. Over the years, we have established a large network that allows us to build credibility for our clients and position them as industry leaders. We featured this client across Yahoo, Entrepreneur, and many other reputable sites to build their authority with search engines, improving rankings. After several months of building off-site authority, we started to gain traction, and their organic traffic significantly increased.
Online Reputation Management for SaaS Companies
In addition to SEO, we also managed this company’s online reputation. From time to time, negative PR will surface, and we suppress this news within the Google News section. This additional effort has provided the client with an enhanced reputation and stable brand awareness.
SEO Results for SaaS Companies
Our initial SEO efforts introduced such an impressive ROI that this client expanded their national SEO campaign to a global SEO campaign. This further catapulted the company’s growth until they were listed as one of the Inc. 5000 Fastest Growing Companies.
Today, organic search provides our client’s website with nearly the same amount of traffic as paid search, at a fraction of the cost. This makes SEO their most cost-effective digital marketing investment. There is still plenty of progress to be made, and we anticipate organic traffic will surpass paid traffic in the coming months.
