Do travel agencies need SEO?
Everyone uses search engines. We use them when something goes wrong with our rental car, when we are desperate for a vacation, and when we do almost anything. For example, most vacationers will use search engines to begin booking their trips. And some of them will find it surprisingly challenging to book flights, hotels, and rental cars, especially for multiple travelers. It can be a frustrating and time-consuming chore whether the goal is to focus on work or take a vacation and relax.
With Outpace’s SEO expertise, your website will be the first thing your client sees when searching for travel agencies. We connect your potential client to you at the point in their research where they most discover a need for a travel agent.
Why should travel agencies focus on SEO rather than paid ads?
We understand that maximum exposure can be significant for agencies. Gaining positive word-of-mouth and getting referrals from other clients helps build your business. However, we firmly believe that spreading your message through paid ads results in overpaying for underperforming returns. Be prepared to put together a lofty budget if you want an all-over approach. When casting a wide net like that, many of your ads will land with people who are not on the cusp of needing a travel agency. It can be part of a longer-term strategy, but it drives fewer identifiable conversions.
Focusing on SEO improves performance, both in the data and in the quality. With Outpace, your website will rank at the top of your relevant search keywords. This approach means that you’re not relying exclusively on chasing down leads; you’re letting some of those leads come to you when they’re ready to be converted into a satisfied client.
Should travel agencies focus on SEO locally?
Not necessarily! It depends on your customer base and destination emphasis. But it can be very beneficial to include local SEO in your campaign if most of your clientele are in your local service area. The primary benefits of local SEO come in reviews and backlinks that help build your search engine credibility. In addition, it helps to increase your search rankings and build brand awareness in your market.
Should travel agencies work with an SEO agency?
DIY SEO is not something that we recommend. SEO is not a simple subject, and becoming an SEO expert can take years. An SEO expert should provide you many of the same first-class benefits you are used to providing your customers.
We have a dedicated team of SEO experts with over ten years of experience. We handle it all, from improving organic rankings, to thorough keyword research, to website structure and enhanced user experience. Outpace has the know-how to put your business in front of search engines, and we do it all without making you sweat the more technical details.
Why is SEO important in tourism?
Since tourism is a highly competitive market, implementing effective SEO strategies helps you stand out from your competitors and promote your business. SEO enables you to attract potential customers and increase awareness of your brand. SEO is a valuable tool for any tourism business looking to remain relevant in the digital landscape and grow consistently.
When can travel agencies start to see the results of their SEO campaign?
The efforts of the SEO campaign for your travel agency may become visible in approximately 6 to 12 months. Effective SEO is a long-term effort, and our strategies provide consistent growth over time.