Why should I invest in SEO alongside Webflow?
If you are prepared to invest in the aesthetic and responsive advantages that Webflow offers, then you are probably hoping for eyeballs on your online presence. Unlike comparatively drab business-to-business softwares, Webflow is typically designed with broader audiences in mind. And the warmest leads, that is, engagement with audiences who are most likely to convert to future customers, comes through organic search. Organic search results are the bread and butter of SEO.
What is “organic” search?
Organic search results are the engine-recommended responses to any search query. In this way, organic search results function like the digital version of word-of-mouth recommendations. They carry more weight compared to PPC (pay per click) ads and other targeted ads because they feel natural, not intrusive. People trust the first page of Google. Stronger organic search results put your Webflow websites where customers can see them when they need them.
What should we expect from an SEO firm when working with Webflow?
While the platform has some built-in SEO tools, the beauty of Webflow is in its simplicity. Many overlook those SEO tools because Webflow is foremost a visual design tool. And while that offers huge advantages for designers, it can lead to all sizzle and no steak – websites that look great and function smoothly, limited by poor SEO infrastructure.
Luckily, Webflow offers plenty of runway for deeply strategic optimization. An up-to-date SEO firm should understand Webflow’s built-in tools, as well as the tools that are compatible. Furthermore, the best firms begin by listening and researching. They should get to know your business and your goals. From there, expect a site audit.
Can we do our own SEO?
Many entrepreneurs are steeped in DIY culture. They may pass off SEO duties to web designers or try it themselves. We get it! We’re all about startup culture and smart spending, but SEO changes at breakneck speeds. Search engines make tiny adjustments daily in the way data is processed. Without grasping the fundamentals, any keyword research, metadata strategies, or interpretation of analytics tools could be leaving leads on the table. SEO spending is smart spending. At Outpace, our goal is to rank you higher and deliver more engaged customers with a foundation that works today and into the future.