Problem

Problem icon
Despite offering highly specialized foot and ankle care, Dr. Gary Driver struggled to appear on page one of Google for key treatment searches in the competitive Dallas–Fort Worth market, leading to limited online visibility and fewer qualified patient inquiries.

Solution

Solution icon
Outpace implemented a comprehensive SEO strategy focused on technical improvements, high-intent keyword targeting, and authoritative content development—resulting in dramatic ranking growth, a surge in organic traffic, and significantly more appointment opportunities.

Results

Added 27.4K More Clicks and 3.45M Impressions Over the Last Three Months

Added 27.4K More Clicks and 3.45M Impressions Over the Last Three Months — a 6,000% YoY Jump in Clicks

Through a refined SEO strategy focused on high-intent keywords and on-page optimization, Outpace helped Dr. Gary Driver achieve a dramatic surge in visibility across the Dallas–Fort Worth market. Over the last three months, the campaign generated an additional 27,400 clicks and 3.45 million impressions, resulting in a 6,000% year-over-year increase in click volume. This growth reflects a significant expansion in organic reach and patient awareness for foot and ankle services, ultimately driving more qualified traffic and appointment opportunities to Dr. Driver’s practice.

145% Growth in Top-3 Keyword Rankings in the Last Three Months

145% Growth in Top-3 Keyword Rankings in the Last Three Months

Ranking in the top three positions on Google is crucial for capturing patients who are ready to take action. Within just three months, Outpace increased Dr. Driver’s top-three keyword rankings by 145%, elevating his practice into premium positions for competitive orthopedic and podiatry search terms. This improvement directly supports stronger discovery and higher click-through rates for patients searching for treatments such as bunion surgery, ankle injuries, plantar fasciitis, and sports-related foot care.

693% Increase in Keywords Ranking in Google’s Top-10 Over Six Months

693% Increase in Keywords Ranking in Google’s Top-10 Over Six Months

Over a six-month period, Outpace grew the number of keywords ranking in Google’s top-10 positions by 693%, dramatically improving Dr. Driver’s overall presence across key service categories. By building authority with optimized content, strategic internal linking, and technical enhancements, the practice now ranks on page one for significantly more terms that matter to prospective patients. This expansion across the first page strengthens long-term organic growth and positions Dr. Driver as a leading foot and ankle surgeon across the DFW metroplex.