SEO Services for Hotels

A primary step of our comprehensive SEO service is conducting website audits. An audit helps us understand your services, amenities, and the other unique selling points of your hotel. We identify the locations and platforms that drive the majority of your conversions, as well as the keywords customers use to find a hotel like yours. After an audit, we are able to dive deeper into keyword research, identify opportunities for growth and areas for improvement, and create a list of high-business-value keywords that your hotel can rank for.

Competition is a significant challenge in the hotel and hospitality industry. Businesses in this industry must consistently offer something unique to customers to establish authority and gain an edge. We can help you with that. Our team will not only conduct a detailed competitor analysis but also outline key strategies that can help you gain an advantage over your competitors, ultimately enabling your potential customers to recognize your value and authority in the industry.

On-page SEO is the process of optimizing the pages of your website to help them rank higher on search engine results pages for relevant keywords. But that’s not all. When we perform on-page SEO for your hotel website, we take care of everything from content creation to navigation and website structure. This ensures that when a customer lands on your website, they can easily find all the information about your hotel and spend the maximum amount of time on your site, thereby reducing your bounce rate.

Our technical SEO service enhances the credibility and performance of your hotel website by making crucial optimizations. These include increasing your page load speed, implementing schema markup, creating XML sitemaps, and ensuring a user-friendly site architecture. These optimizations help search engines easily crawl, understand, and index your website, which helps users find you easily on SERPs.

Hospitality is a competitive industry, which means on-page SEO alone is not going to be enough to break through the competition. That is where off-page SEO can help you stand out. Our off-page SEO and link-building services help you garner votes of confidence from reputable industry sources, which signals to search engines that your website is credible and authoritative. In fact, backlinks are one of the most important ranking factors for Google. We get your hotel listed and reviewed in reliable directories and create content that earns backlinks, helping you establish authority with search engines.

Whether you operate boutique local hotels or cater to customers nationwide, local and national SEO can help you improve visibility across searches with local and national intent. Our team will optimize your web pages to cater to searches with local intent, and update your Google Business Profile so anyone looking for a hotel in a specific city or neighborhood finds your business. We also help you establish visibility in local business directories like Yelp, Booking.com, and TripAdvisor, driving leads and bookings.

Multiple location SEO is a service tailored for hotels that operate more than one location. These hotels typically have a single website that caters to audiences in different locations. This means that your website needs to present the right information for the right location. We can help you create specific location pages on your website that present relevant information, including the correct contact information and address, to potential customers. We can also create and update multiple Google Business Profiles, so people in different areas of the city or a country can find the correct location when they look up your hotel.

Mobile devices account for the majority (around 65%) of internet searches, which is why it’s crucial that your website is optimized for mobile phones, tablets, and other handheld devices. Many location and Google Maps searches also occur on mobile devices. Our team of designers and developers makes sure that your site is responsive and performs optimally across all devices.

Web design and development determine how your content is presented to potential guests, which can impact your leads and bookings. Great customer experiences are created when content, design, and development all come together to meet a user’s needs and help you gain more visibility on search engines. Our team at Outpace SEO makes sure that your web design is SEO-friendly and universally accessible.

Many user experience metrics, such as bounce rate, conversion rate, time on site, and session duration, are indicators of how well your website is optimized. If people are bouncing off your website or have poor engagement with your content, it may mean that your website is not optimized properly for user experience. Search engines consider user experience as a ranking factor, meaning that websites with better UX tend to rank higher. Our user experience optimization service helps you enhance your website’s Core Web Vitals and content design, improving user engagement and boosting search engine visibility.

Content is one of the most crucial aspects of SEO. It’s not only vital for on-page optimization, but it also plays an important role in crafting user experience, improving the contextual relevancy of your website, and helping you rank across AI-generated answers. Our content marketing teams can develop tailored content strategies for your hotel website. We market your hotel services through content on your website, GBP, and third-party websites, increasing your hotel’s visibility on search engines.

SEO does not work in a straight line, especially now that new algorithm updates and AI-based searches are taking the search market by storm. SEO is a complex process, and we sometimes have to test new strategies, adjust plans, and improve our efforts accordingly. Therefore, we put extra emphasis on analytics and reporting. Our teams monitor the performance of your website closely, deliver regular reports, and continuously identify trends and opportunities for improvement. Our goal is to make sure that we are completely aligned with your hotel’s long-term goals.

Increasing traffic, higher click-through rates, and maximum engagement all count for nothing if you are not getting conversions on your website. After all, your bottom line is what keeps your business running, and we completely understand that. Our conversion rate optimization service includes highly personalized solutions that help your hotel website drive maximum calls and bookings. We continuously test new CTAs, UI/UX, web copies, and GBP content updates to translate our efforts into maximum conversions on your website.