Problem

Problem icon
Medical marijuana dispensaries operate in a highly regulated and competitive market where paid advertising options are limited and organic search is critical for patient acquisition. Despite strong locations and offerings, limited first-page visibility and minimal AI search presence made it difficult to consistently reach new patients.

Solution

Solution icon
Outpace deployed a compliance-first SEO strategy focused on non-branded keyword expansion, local and statewide optimization, and authority building across cannabis-related topics. This approach strengthened traditional rankings while positioning the brand for rapid growth in Google’s AI-driven search experiences.

Results

281% Growth in Top-10 Keyword Rankings

Over the past 12 months, Outpace helped Botanical Sciences expand its top-10 keyword rankings from 679 to 2,585, representing a 281% increase. This surge in first-page visibility allowed the dispensary network to dominate searches across product categories, conditions, and location-based queries, ensuring patients consistently find trusted options when researching medical cannabis.

25% Year-Over-Year Increase in Organic Clicks

As rankings improved and coverage expanded, organic clicks increased by 25% year-over-year over the past three months. This growth reflects stronger engagement from high-intent patients actively searching for dispensaries, products, and treatment information, driving steady traffic without reliance on paid media.

9,500% Growth in AI Overview Visibility

As Google continues to surface answers through AI Overviews, Botanical Sciences emerged as a leading authority within cannabis-related search results. AI Overview appearances for priority keywords increased from 3 to 288 over the last year, a 9,500% growth, positioning the brand as a trusted source for medical marijuana education and dispensary discovery.