Problem

Problem icon
This company operates in a highly competitive U.S. metroplex, where foundation repair and basement waterproofing providers aggressively compete for top search visibility. Despite offering strong services, limited first-page rankings made it difficult to consistently capture high-intent homeowners searching for immediate solutions.

Solution

Solution icon
Outpace implemented a localized SEO strategy focused on foundation repair and waterproofing keywords, technical optimization, and authority building, while also positioning the brand for emerging AI-driven search results. This approach strengthened visibility across traditional rankings and AI Overviews, driving sustained growth.

Results

Ranked #1 for “Foundation Repair” in a Major U.S. Metroplex

Earning the #1 ranking for “foundation repair” in a major U.S. metroplex represents a significant milestone in an extremely competitive local market. This top placement positions the company directly in front of homeowners searching for urgent foundation solutions, strengthening brand authority and capturing high-intent traffic at the exact moment decisions are made. As a result, the campaign has driven stronger visibility and consistent lead growth across the metro area.

128% Year-Over-Year Increase in Top-10 Keyword Rankings

Over the past year, the campaign expanded to 314 keywords ranking in Google’s top-10 positions, representing a 128% year-over-year increase. By increasing keyword coverage across foundation repair, basement waterproofing, crawl space solutions, and other high-intent service terms, the brand significantly strengthened first-page visibility and captured more homeowners actively searching for repairs.

4,700% Growth in AI Overview Visibility

As Google continues shifting toward AI-driven results, the brand achieved a major increase in visibility within AI Overviews for priority keywords. Over the last 12 months, AI Overview appearances grew from 2 to 96, reflecting a 4,700% increase and positioning the company as a trusted source for foundation and waterproofing-related searches across a major U.S. metroplex.

14% Growth in Organic Clicks Over Six Months

Improved rankings and AI visibility translated into measurable engagement gains, with organic clicks increasing by 14% over the past six months compared to the previous period. This steady rise in traffic reflects stronger discovery at key decision points and a growing pipeline of qualified homeowner leads without increased ad spend.

700%+ Conversions Over Six Months

The PPC account underwent a complete overhaul with Outpace. By launching more targeted, higher-intent search campaigns, we cut wasted ad spend by 50% and increased conversions by 700%+ in just six months. The restructure performed so well that the client confidently scaled their monthly ad budget and generated enough additional lead volume to support hiring and continued growth.