Problem

Problem icon
Foundation repair and basement waterproofing are crowded categories in this U.S. metroplex. Limited first-page rankings caused the company to miss searches from homeowners who needed help right away. Google Ads had been running at a modest spend, so paid search was not yet a dependable source of leads.

Solution

Solution icon
Outpace paired local SEO with a stronger Google Ads program, built around the foundation repair and waterproofing terms homeowners use. Technical SEO and new service and location content improved organic visibility. Authority work increased appearances in AI Overviews, while hands-on Google Ads management strengthened paid search. That performance gave the business confidence to increase spend and generate more qualified homeowner leads.

Results

Ranked #1 for “Foundation Repair” in a Major U.S. Metroplex

Earning the #1 ranking for “foundation repair” in a major U.S. metroplex represents a significant milestone in an extremely competitive local market. This top placement positions the company directly in front of homeowners searching for urgent foundation solutions, strengthening brand authority and capturing high-intent traffic at the exact moment decisions are made. As a result, the campaign has driven stronger visibility and consistent lead growth across the metro area.

128% Year-Over-Year Increase in Top-10 Keyword Rankings

Over the past year, the campaign expanded to 314 keywords ranking in Google’s top-10 positions, representing a 128% year-over-year increase. By increasing keyword coverage across foundation repair, basement waterproofing, crawl space solutions, and other high-intent service terms, the brand significantly strengthened first-page visibility and captured more homeowners actively searching for repairs.

128% Year-Over-Year Increase in Top-10 Keyword Rankings

4,700% Growth in AI Overview Visibility

As Google continues shifting toward AI-driven results, the brand achieved a major increase in visibility within AI Overviews for priority keywords. Over the last 12 months, AI Overview appearances grew from 2 to 96, reflecting a 4,700% increase and positioning the company as a trusted source for foundation and waterproofing-related searches across a major U.S. metroplex.

4,700% Growth in AI Overview Visibility

14% Growth in Organic Clicks Over Six Months

Improved rankings and AI visibility translated into measurable engagement gains, with organic clicks increasing by 14% over the past six months compared with the prior period. This increase reflects stronger discovery at key decision points and a growing pipeline of qualified homeowner leads.

14% Growth in Organic Clicks Over Six Months

Google Ads Conversions Rose More Than 150%

Before Outpace, Google Ads was already running, but spend stayed modest. Once performance improved, the business was comfortable raising spend by nearly 70% year over year. Conversions climbed more than 150%, which helped the team hire more contractors and expand its service area.