Category: Technical SEO

A website’s core web vitals are the essential elements that Google looks for when determining a site’s rank in search engine results pages (SERPs). If you want to improve your organic rankings, it is essential to ensure that your website’s core web vitals are in good shape. This blog post will discuss what these vital elements are and how you can optimize them to help your website rank higher in SERPs.

Why are core web vitals important?

In 2020, Google announced that it would be looking at a set of elements grouped as “core web vitals” to determine the organic rankings. These elements include loading speed, interactivity, and visual stability of a website. Marketers need to focus on these factors to rank higher on SERPs.

What are the core web vitals?

The three main core web vitals that Google will be looking at are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Largest Contentful Paint: measures how long it takes for your site’s main content to load. This can be an image or text block that appears above the fold when someone visits your page from a mobile device. The ideal score for this metric is less than two seconds, according to Google’s WebPageTest tool.

First Input Delay: measures how long it takes for a user to start typing in a search query after landing on your page. This metric is important because the faster someone can input information into your site, the more likely they are to stay on your page. The ideal score for this metric is less than 500 milliseconds (ms).

Cumulative Layout Shift: measures how much a website’s layout changes as a user scrolls down the page. This metric looks at scroll position, size of elements, and font sizes. According to Google’s Lighthouse tool, the ideal score is less than 0.50.

How to improve core web vitals?

With the newest announcement, businesses rushed to improve their core web vitals. But without concrete information on how to improve them, many struggled. Fortunately, we are two years into studying the newest update, and there are a few things to consider if you want to start improving your core web vitals.

Optimize your WordPress hosting

If your site is not loading fast enough for users, you may need to switch hosting providers. Some WordPress hosts claim that their servers are optimized specifically for the platform. Still, in reality, they’re just using shared hosting with little customization other than installing some plugins or changing settings within the wp-admin panel. We recommend using an SSD-based VPS server (such as DigitalOcean) instead of traditional web hosts such as GoDaddy or BlueHost. This allows more control over how resources are allocated on a per-site basis rather than sharing them amongst others on one large server, which can slow down everyone’s sites if there are traffic spikes due to another website’s popularity hosted by the same company.

Optimize images

Images often take up significant space on a website and can slow down the loading of your pages. You can optimize images by compressing them using TinyPNG or JPEGmini.

Reduce the number of scripts you’re calling

If you have too many scripts loading on a page, it can cause delays in page loading. You can use the Google PageSpeed Insights tool to identify which scripts are causing problems.

Use caching

Caching stores static versions of your pages, so they don’t need to be regenerated each time someone visits your site. This will speed up page load times for repeat visitors.

Minimize redirects

Redirects occur when a user clicks on a link but is taken to a different destination than expected. Too many redirects can slow down your page load times. You can use the Redirect Mapper tool to see how many redirects are happening on your site and where they’re going.

Use a content delivery network (CDN)

A CDN stores copies of your website’s static files on servers worldwide so that they can be delivered faster to users who are geographically far from your primary server.

There are several things that you can do to start improving the core web vitals of your website. Improving these factors will inevitably help you achieve better organic rankings. If you’re looking for more information on how to improve your website’s performance, we highly recommend using Google PageSpeed Insights and the Lighthouse tool. These tools will help you identify which aspects of your website need improvement and give you specific instructions on fixing them. Improving core web vitals will help with organic rankings. And if you don’t have a clear idea of how best to work with core web vitals, consider talking to a professional.

 

If you’re running a website, it’s essential to measure its core vitals so that you can track and improve its performance. In this blog post, we’ll discuss some of the best tools to help you do just that. These tools will help you measure website traffic, page views, and unique visitors. By tracking these metrics, you’ll be able to see which areas of your website need improvement and make changes that will increase your conversion rate and overall revenue.

1. Google Pagespeed Insights

This tool measures how fast a web page loads on different devices. It provides information about the size of each element and whether or not it’s optimized for mobile use. You can see detailed reports based on device type and geographical location to know where your users are coming from.

2. Google Analytics

Google Analytics tracks everything that happens on your site, including visits per day or month by source (i.e., search engines). It also records conversions like signups for newsletters, purchases made through e-commerce stores, and more! The data provided here will give you valuable insight into what pages people visit most often when they’re browsing your website – which means there’ll be plenty to work with when optimizing SEO performance over time!

3. Google search console

Google’s search console is essential for website owners. It tells you how often your site has been indexed by Google and any errors that may have occurred when crawling it. The console also shows you how many people click on your site from search engine results pages (SERPs) and what keywords they used to find you.

4. Yahoo! Site Explorer

Yahoo!’s Site Explorer offers some of the same features as Google’s search console but with a different emphasis. For example, while Google will show you data about traffic from all sources, Yahoo! focuses specifically on links – both inbound and outbound. You can use this information to determine which sites link back to yours and whether or not those links are valuable enough to justify paying more attention.

5. Moz

Moz’s Open Site Explorer lets you see what competitors are up to with their link-building campaigns, so if they’re having success building links from high authority domains like The New York Times or Forbes, you’ll know it too! It also provides information about anchor text in incoming and outgoing links so that your marketing team can make informed decisions about how best to optimize SEO performance over time.

6. Chrome UX Report

The Chrome UX Report offers insights into how users experience your website on different devices and browsers. It can give you an idea of which areas need improvement, like font size or images that don’t load properly. And because it’s based on real-world user data rather than just lab tests, this tool will help make sure the changes you make to improve performance aren’t negatively impacting usability!

7. Lighthouse

Lighthouse is a free, open-source tool from Google that makes measuring web vitals easy. You can use it to get reports on speed metrics such as First Contentful Paint (FCP) and Time To Interactive (TTI). This means plenty of information will be available when optimizing SEO performance over time.

8. Chrome DevTools

Chrome DevTools is a comprehensive set of tools that help developers inspect, debug, and optimize websites. It includes features like network throttling, performance profiling, and CSS inspection so you can see how your website looks and behaves on different devices.

9. WebPagetest

WebPagetest is another excellent tool for measuring page speed. You can choose from various browsers and connection types to get accurate results. And if you need more detailed information about what’s slowing down your website, the Waterfall View lets you see exactly which resources are taking the longest to load.

10. Web.Dev

Web. Dev is a free online tool that lets you test your website’s security, performance, and accessibility. It includes reports on page size, load time, and the number of requests made to the server. You can also get tips on how to improve your score in each category!

11. GT Metrix

GT Metrix is an online tool for measuring website performance. It provides information about load time, page size, and more so you can see which areas of your site need improvement. You can also set up alerts that notify you when changes occur in these metrics over time.

12. TREO Site Speed

TREO Site Speed is a paid service that offers detailed website speed and performance reports. You can get insights into everything from the average load time to how well your site performs on different browsers and devices. They also have a TREO PageSpeed, which helps you optimize your website for speed.

13. Pingdom

Pingdom is another online tool for measuring website speed. It provides data about page size, load time, and the number of requests made to the server so you can see where improvements need to be made. And like GT Metrix, they offer an alert system so you can stay up-to-date on any changes in performance over time.

14. Dunplab Web Vitals Tester

Dunplab Web Vitals Tester is a free online tool that measures website speed and performance. It checks load time, page size, number of requests, and more. And it offers suggestions for improving your score in each category!

There are several great tools available for measuring the web vitals of your website. These tools can help you identify areas that need improvement and make changes that will improve performance over time. So if you’re looking to optimize your website for speed and performance, be sure to check out some of these tools!

 

It’s not the size of your website that matters; it’s how you use it. Over the years, we’ve seen many websites with different structures. Some are simple and easy to navigate; others seem like they’re designed in a maze. This resource will teach you what factors to consider when designing your site structure–and how to do it yourself if you don’t want to hire an expert!

But before you start tweaking your website’s structure, make sure you understand your business at its core. What are your products and services? Who is your target market? What do you want your website to achieve for you (i.e., more leads, customers, or brand awareness)? Once you know the answers to these questions, it will be much easier to create a structure that works well for your website.

Types Of Website Structures

Once you know your business, there are one of three website structures you can choose from:

1. Hierarchical Structure: This type is best for larger websites with many pages and categories. The main categories are listed on the homepage, and clicking on one takes you to a list of subcategories. From there, you can click on any page to view the content. This type of structure is straightforward to navigate and is perfect for users who want to explore your website.

2. Flat Structure: This type of structure is best for small websites with few pages. The homepage contains all the information, and there are no subcategories. This structure can be challenging to navigate because all the information is on one page. It’s perfect for users who want to find information quickly.

3. Matrix Structure: This type of structure is a mix of hierarchical and flat designs. It’s perfect for large websites with many pages and categories. It not only allows users to explore the website hierarchically but also provides a quick way to find information by listing all the pages on the homepage.

Tips On Deciding The Right Website Structures 

Now that you know the different website structures, it’s time to decide which one is best for you. Here are a few tips to help you decide:

Plan out a clear hierarchy before developing your website

If you don’t know what your website will look like, draw it out on paper and plan the order before creating a single page. When planning each of your pages, ask yourself: What kind of information am I trying to present? How will users navigate through my site? Will they need to go up or down in the categories? Use a diagram or spreadsheet to map out your website’s structure. This will make it easy for you to see how everything fits together and if there are any problems with the hierarchy.

Create a URL structure that follows the navigation hierarchy

When designing your website, it’s essential to think about the URL structure. It should reflect where users are in the hierarchy and provide them with an easy way to navigate through pages. The best place for links is on each page of the site; however, if there are too many links or they get cluttered, you can also use tabs.

Create your site navigation in HTML or CSS

Once you’ve planned your website’s structure, it’s time to create the navigation. This can be done in HTML or CSS and should reflect your site’s hierarchy. You can also use a navigation bar generator to make things easier for yourself.

Use a shallow-depth navigation structure

This is a great way to make your website easy to navigate. When creating the navigation, keep it shallow by only including a few levels of depth. This will help users find information quickly without getting lost in the hierarchy.

Ensure priority pages are accessible from the homepage

One of the essential rules of website design is that top-priority pages must be accessible from the homepage. This means that users should be able to get to any page on your website without having to go through multiple levels of navigation.

Develop a comprehensive internal linking structure

Internal linking is the process of linking one page to another on your website. This is a great way to help users navigate through your site and improve your SEO. When creating internal links, make sure they are relevant and helpful to users.

Include breadcrumbs

Breadcrumbs are a great way to show users where they are in the hierarchy and help them find their way back to the homepage. You can create breadcrumbs in HTML or CSS, and there are many plugins available for WordPress websites.

Make sure your website is mobile-friendly

With more than 50% of all traffic now coming from mobile devices, it’s essential that your website is responsive and looks great on all devices. Use a responsive design or create separate websites for mobile and desktop users.

Remember that a website structure is not permanent. You will have to keep tweaking your website’s layout to keep up with new trends in the SEO world.