Results
82% Year-Over-Year Growth in Top-10 Keyword Rankings
Before partnering with Outpace, Charles MacPherson struggled to appear consistently in the top search results for high-value staffing, household management, and private service industry keywords. Through a targeted SEO strategy focused on strengthening topical authority and improving site structure, the company achieved an 82% year-over-year increase in keyword ranking within Google’s top-10 positions. This improvement expanded visibility among luxury households and estates searching for trusted staffing solutions.
Organic Clicks to Priority Pages Increased 103% Year-Over-Year
As rankings improved for highly competitive service-focused keywords, Charles MacPherson saw significant growth in organic engagement. In the last year, organic clicks to their most important landing and service pages increased by 103%, resulting in more high-quality inquiries from clients and candidates without relying on additional advertising spend. This increase in meaningful traffic reflects a stronger ability to reach decision-makers actively searching for private staffing expertise.
171 Keywords Ranking in Google’s Top-3 Positions
With 171 keywords now ranking in the top-three positions on Google, Charles MacPherson has become a dominant authority in luxury private staffing search results. Outpace helped elevate visibility across essential roles—including estate managers, executive housekeepers, private chefs, and personal assistants—positioning the brand ahead of competing agencies. By capturing premium ranking positions, the company now attracts more qualified placements and better aligns candidates with households seeking top-tier service professionals.
