Problem

Problem icon
ONE59 operates in a tightly regulated, highly competitive hemp-derived products market where paid advertising options are limited and organic visibility is critical. Despite strong products, the brand struggled to reach new customers through non-branded search and compete against larger, more established players.

Solution

Solution icon
Outpace executed a content-driven SEO strategy focused on non-branded keyword expansion, category-level optimization, and authority building within compliance boundaries. This approach allowed ONE59 to capture high-intent search demand, scale visibility quickly, and drive sustainable growth without relying on paid ads.

Results

1,021% Year-Over-Year Growth in Organic Clicks

Over the past three months, Outpace helped ONE59 achieve a 1021% year-over-year increase in organic clicks, dramatically expanding reach across high-intent product and informational searches. This surge reflects improved rankings, stronger click-through rates, and increased brand exposure in a competitive hemp marketplace.

7,528% Increase in Non-Branded Clicks

The most significant growth came from non-branded discovery, with non-branded clicks increasing by 7528% year-over-year in just three months. By targeting customers who were actively searching for hemp-derived solutions, rather than the brand by name, Outpace unlocked a powerful new acquisition channel and positioned ONE59 in front of entirely new audiences.

517% Growth in Top-10 Keyword Rankings

Over the past year, ONE59’s top-10 keyword rankings grew from 12 to 74, representing a 517% increase in first-page visibility. This expansion across product, category, and educational keywords strengthened authority and ensured the brand consistently appeared during key research and purchasing moments.