Attorneys help people through incredibly difficult and vulnerable situations. When people select a lawyer to represent their case, the outcome of their case and, ultimately, their lives can be altered.
Through our SEO efforts for law firms, we connect people actively searching for an attorney with some of the top lawyers across the country. This ensures people get the support they need right when they need it.
SEO for Attorneys
The first thing we do when we start working with a law firm is evaluate their current web presence. We do this by conducting a complementary SEO audit that requires 4-6 hours of work from our team. Here’s what our research covers:
- Keyword Research – We identify relevant searches, search volume, and how your firm’s website is ranking for relevant keywords and phrases.
- Competitive Analysis – We outline where your website ranks compared to your competition
- Website Audit – We audit your website to determine what is holding your website back from building credibility with search engines
This information provides law firms with valuable information about their business, how SEO can contribute to their growth, and the level of competition they’re facing. Based on this information, we create a custom strategy to generate leads across search engines and improve organic traffic.
SEO Expectations for Attorneys
Realistic expectations are a huge part of our process. For one particular client, we told them it would be 9-12 months before SEO efforts significantly impacted their bottom line. Fortunately, we were able to generate results that exceeded those expectations.
Over a 12-month period, we increased keywords by 9,783 positions, which resulted in a 342% increase in organic traffic since the start of the campaign. This was a huge shift for the firm that led to an increase in monthly leads.
Whether you specialize in criminal defense, personal injury, or any other area of law, we have the experience to rank your website and produce high-quality leads.