Problem
After being in business for over 25 years, Mirage had the experience and scale to become an industry-leading manufacturer of retractable screens across Canada and the United States. Their infrastructure included over 400 international distributors to move their products, but they needed to increase their leads.
Solution
To start, Outpace conducted a thorough audit that included keyword research, competitor analysis, and a technical review of their website. After identifying gaps in their current website, we developed an on-page and off-page SEO strategy. Our efforts included optimizing title tags, meta descriptions, and URL structures, fixing issues with page speed, and improving user experience. These comprehensive solutions improved Mirage’s online presence and significantly increased organic traffic to their site.
Results
73% Increase in Keywords Ranking Top 3
Outpace created SEO-focused outlines and collaborated with the client to improve on-page content throughout Mirage’s website. This effort contributed to a 73% increase in the number of keywords rankings in the top 3.
142% Increase in Non-Branded Clicks
By adding relevant content and eliminating technical issues, our team was able to increase non-branded clicks to Mirage’s website by 142%. 
66% Increase in High-Quality Referring Domains
To improve Mirage’s authority in their industry, we implemented on-page and off-page efforts. Throughout this process, we saw a 66% increase in the number of high-quality backlinks. Our relationship-based approach to backlinks continues to be a huge part of the advantage we provide to our clients.
Increased Organic Traffic
We’ve helped Mirage boost their search rankings and increase their organic traffic significantly. Our in-depth technical optimization efforts and SEO-driven content strategies enhanced their online presence and continue to provide them with growth in the retractable screens market.