Problem

Problem icon
The client relied heavily on paid lead platforms like HomeAdvisor, making customer acquisition expensive and unpredictable. Without strong organic rankings, they weren’t appearing in front of local customers actively searching for moving services in Oklahoma.

Solution

Solution icon
Outpace implemented a long-term SEO strategy focused on improving keyword rankings, optimizing their website, and building search authority. As rankings climbed to page one, organic traffic surged—resulting in a significant increase in calls, form submissions, and cost-effective leads that now outperform paid channels.

Results

Across Oklahoma, thousands of people use Google to find a reliable mover. We designed our SEO efforts to ensure that our client was connecting with people actively searching for their services.

Before working with us, our moving client had been paying for nearly every lead. They were utilizing platforms like HomeAdvisor without investing in their website to generate leads. After an audit of their website and current marketing process, we realized there was a significant opportunity for them to increase their return on digital marketing.

Cost-Effective Leads for Moving Companies

In SEO, expectations are everything. We do our best to anticipate how and when clients can achieve the highest return on their investment by analyzing their website, industry, and the competition across their service area.

This moving client understood that SEO is one of the most cost-effective forms of digital advertising. However, it requires a long-term strategy. When we started the SEO campaign, we realized there was high search volume and competition across Oklahoma. As expected, the client did not receive significant additional organic traffic to their website for the first few months. During this time, we made significant progress and moved keywords to the middle of page two, but that did not result in online conversions.

It was not until they were ranking on page one for relevant keywords that organic traffic started to pour into their website. As the campaign continued, rankings continued to increase, and organic traffic began to snowball. This additional traffic led to an impressive increase in phone calls and form submissions.

Today, the client is reaping the benefits of SEO, thanks to consistent, effective SEO efforts that allowed them to crawl up the rankings in a competitive market.