Problem

Problem icon
PerfectVape struggled to compete against major national retailers for high-value search terms, resulting in limited organic visibility and missed sales opportunities. Rising competition and shifting buyer behavior made it difficult to appear in front of purchase-ready customers.

Solution

Solution icon
Outpace implemented a data-driven SEO strategy focused on strengthening site authority, optimizing product and category pages, and targeting high-intent commercial keywords. This approach rapidly increased first-page rankings, organic clicks, and conversions, positioning PerfectVape as a leading e-commerce vape brand.

Results

Ranks #2 for the Highly Competitive Term “Vape Online”

PerfectVape operates in one of the most competitive e-commerce categories, where ranking for high-intent keywords can directly impact revenue and customer acquisition costs. After implementing a strategic SEO plan focused on technical optimization, product-category alignment, and improved site authority, PerfectVape now ranks #2 for the national keyword “vape online,” a term searched thousands of times each month by buyers ready to purchase. This ranking increase significantly expanded their visibility among customers searching for trusted online vape retailers.

Ranks #2 for the Highly Competitive Term “Vape Online”

Organic Clicks Up 213% Year-Over-Year in the Last Three Months

As first-page visibility improved for high-value keywords, PerfectVape saw substantial growth in user engagement and purchasing behavior. In just the past three months, organic clicks increased by 213% year-over-year, driving significantly more qualified shoppers to the site without increasing advertising spend. This surge in organic traffic directly contributed to increased product views, stronger conversion performance, and higher overall sales volume.

Organic Clicks Up 213% Year-Over-Year in the Last Three Months

Top-3 Keyword Rankings Grew 147% Year-Over-Year

Outpace expanded PerfectVape’s search footprint by increasing the number of keywords ranking in Google’s top-three positions by 147% year-over-year. This growth strengthened PerfectVape’s authority across key product categories, including disposables, e-liquid, coils, and accessories — positioning the brand ahead of major competitors. With more keywords occupying premium ranking positions, PerfectVape now captures a larger share of purchase-ready searchers, driving long-term stability and scalability in organic revenue.