Anyone looking for a plastic surgeon is likely doing their research online. Most people quickly jump on Google to look at before and after photos or patient reviews. Based on only a few results, they schedule an initial consultation.
Experienced plastic surgeons have the credibility to convert consultations into clients. Unfortunately, they may not have the exposure necessary to receive consistent leads and grow their business. At Outpace, we believe great surgeons should never have a shortage of business.
SEO for Plastic Surgeons
When we first started working with this particular surgeon, we performed keyword research to identify opportunities in the local market. After the client decided to move forward, we immediately started working on their website. This included adding content to the website, improving conversion rate optimization, and resolving technical issues. All of these efforts were focused on establishing more credibility with search engines.
Nine months into the campaign, organic traffic to the website had increased by 510%. This was a huge increase in traffic, which led to record-breaking appointment volume.
Relevant Plastic Surgeon Keywords
With each of our campaigns, we focus on ROI. We identify where each client currently ranks to identify any quick wins that may get more leads through the door. For this client, we did not chase after the most competitive terms right out of the gate. Initially, we focused on very specific surgeries that the practice specialized in. Once we were generating leads, we began to focus on more competitive keywords. Although it took several months, this strategy ultimately resulted in a 748% increase in organic leads through the website. Our in-depth keyword research and personalized campaign enabled us to increase organic traffic and relevant leads for this client significantly.