 When residential or commercial property owners need help with their roofs, they are usually looking for reliable service in a hurry. Most people turn to Google to connect with the most credible roofing companies in their area. Our campaign was designed to ensure that our client ranked high on that list.Â
SEO Audit for Roofing Companies
The first step of the campaign was a detailed SEO audit of the client’s website. During this phase, our team was able to identify the shortcomings of their previous SEO strategy. Once we had a list of SEO changes, we organized them by priority and began implementation. It was no surprise the client saw an immediate change in their organic rankings in just a month. Their website was under-optimized, and Google had not been giving them the credit they deserved.
After correcting the technical issues associated with their website, we had a strong foundation for our SEO campaign. We began spreading awareness of our client’s quality service, and their results continued to grow.
Cost-Effective SEO for Roofing Companies
This particular roofing client serves multiple metropolitan areas. Their service area contains a large amount of search volume with incredibly high competition. In this space, Google ads can be highly competitive and very expensive. Rather than investing in AdWords, SEO has allowed them to save money and connect with more people actively searching for local roofers.
Continued Success
During SEO consultations, people often ask if they should discontinue SEO efforts once they rank at the top of Google searches.
If you are ranking at the top of Google searches, it’s important that you use the right strategy to retain that position. In our most recent report, this client had passed their largest competitor in nearly every organic metric. Retaining this position in a competitive market requires a great deal of effort, especially since search algorithms are continually evolving. Continuing to invest in SEO allows our client to reap a significant ROI from SEO, retain market share, and consistently build brand awareness.