Results
Monthly Organic Traffic Increased 206% Year-Over-Year Over the Past 12 Months
Before partnering with Outpace, Serenity Moving Services struggled to maintain consistent visibility in local search results, limiting their ability to compete in a crowded moving market. Over the past 12 months, Outpace executed a targeted SEO strategy focused on optimizing high-intent service pages, improving local relevance, and strengthening Google Business Profile performance across key service areas. As a result, Serenity Moving Services experienced a 206% year-over-year increase in organic traffic, driving significantly more qualified website visitors actively searching for moving services in their service regions.
First-Page Keyword Rankings Grew from 3 to 63 — a 21x Increase Year-Over-Year
When the engagement began, Serenity Moving Services ranked on the first page of Google for only three keywords, limiting reach to prospective customers seeking residential, commercial, and long-distance moving support. Through strategic keyword research, content development, and technical SEO enhancements, Outpace increased their page-one keyword rankings to 63 — a 21x improvement year-over-year. This shift dramatically expanded their search presence, improving discoverability for homeowners and businesses ready to book moving services.
Organic Clicks Rose 44.5% in the Last Six Months Compared to the Previous Period
As page-one visibility strengthened, Serenity Moving Services saw a substantial rise in meaningful engagement through organic search. In the last six months alone, organic clicks increased by 44.5% compared to the previous period, translating into more estimate requests and higher lead volume without additional ad spend. By improving ranking positions for intent-driven keywords and increasing click-through rates with optimized metadata, Outpace helped Serenity Moving Services convert curiosity into phone calls, form submissions, and booked moves.
