Problem

Problem icon
SilverTQ struggled to compete in a crowded e-commerce jewelry market, with low search visibility and limited rankings for high-intent product keywords. As a result, the brand wasn’t reaching buyers searching specifically for authentic Native American craftsmanship.

Solution

Solution icon
Outpace launched a targeted SEO strategy focused on optimizing product and collection pages, strengthening topical authority, and increasing visibility for high-value commercial keywords. This approach rapidly improved rankings, organic traffic, and conversions without increasing ad spend.

Results

651% Year-Over-Year Growth in Organic Clicks Over the Last Three Months

651% Year-Over-Year Growth in Organic Clicks Over the Last Three Months

SilverTQ experienced limited organic traffic due to low visibility for competitive jewelry keywords, making it difficult to reach buyers searching for authentic Native American pieces. After executing a targeted SEO strategy that improved product page relevance, optimized collections, and enhanced category architecture, organic clicks increased by 651% year-over-year in the last three months. This dramatic lift brought significantly more purchase-ready shoppers to the website without increased ad spend.

522% Increase in Top-10 Keyword Rankings Over Six Months

522% Increase in Top-10 Keyword Rankings Over Six Months — Now 249 Keywords in Page-One Positions

Ranking on page one is essential in e-commerce, where customers rarely search beyond the first page of results. Through strategic optimization focused on high-intent keyword targeting and authoritative content, SilverTQ achieved a 522% increase in top-10 keyword rankings over the past six months, now holding 249 keywords in top-10 SERP positions. This expansion helped SilverTQ outperform major competitors and gain visibility for core product categories like turquoise jewelry, Navajo pieces, and handmade silver craftsmanship.

62x Growth in Top-3 Keyword Positions

62x Growth in Top-3 Keyword Positions — From 1 to 62 in a Single Year

Capturing top-3 positions on Google directly correlates with higher click-through and conversion rates. Over the last year, SilverTQ increased its top-3 rankings from just 1 keyword to 62, marking 62x growth in premium search visibility. These rankings represent a significant competitive advantage, enabling SilverTQ to place its handcrafted Native American jewelry in front of buyers with strong purchase intent and build authority as a trusted source for authentic, artisan-made pieces.