SEO Services for BigCommerce Websites

On-page SEO is key to setting up your site for success. We get into the specifics, optimizing title tags, headers, and meta descriptions to make sure your pages are easy for search engines to index. Beyond that, we improve the user experience, making it easier for people to find what they are looking for. Our goal is to create a smoother path from landing on your site to making a purchase.

Good content does more than fill up space. It drives traffic, builds trust, and helps convert visitors into customers. We help you create content that serves your audience and improves your site’s authority. Whether it’s blog posts, product descriptions, or resource guides, content marketing is designed to offer value. This type of content doesn’t just help people find your site; it makes them want to engage with your business.

We focus on behind-the-scenes improvements, like optimizing site speed, fixing crawl errors, and ensuring mobile usability. These technical optimization tweaks help search engines index your site more effectively and create a smoother user experience. The faster and more user-friendly your site is, the higher your click-through rates, relevant leads, and conversion rates will be.

Adding structured data to your BigCommerce site helps search engines understand the relevance of your content. We implement schema markup that can improve your visibility in search results by showing users rich snippets, like product reviews, prices, or business hours.

Getting attention from other credible sites can make a significant difference in your site’s rankings. We help your site acquire backlinks from trusted, high-quality websites that boost your site’s authority. These off-page efforts help strengthen your SEO by building your credibility with search engines and your audience alike.

We focus on making your BigCommerce site not only attractive but also easy to navigate, fast, and mobile-friendly with SEO-optimized website design. All of these factors help with SEO, as search engines reward sites that offer a positive user experience.

Whether you are migrating your online store from another e-commerce platform, building from scratch, or just fine-tuning an existing BigCommerce shop, an injection of deeper SEO thinking can lead to simplified customer journeys and better returns for your business. There is no wrong time to optimize BigCommerce for search engine crawlers. These crawlers are part of the automated algorithms that search engines use to regularly scan websites like yours for data. They reward cleaner code and site architecture. They reward credibility in the eyes of meaningful reviews, backlinks, and more. At Outpace, we specialize in exactly this kind of technical SEO.

You can and should! And if it’s confusing, we can help. But generally speaking, these plugins don’t go far enough alone. Rarely is a single plugin the silver bullet for your SEO woes. Each online shop is unique and may require a mixed approach to applying plugins. Furthermore, these plugins do nothing for the fundamental thinking applied to your site mapping. A BigCommerce store that serves both users and search engine algorithms requires SEO craftsmanship down to the very bones of your website. This type of thinking drives more efficient navigation, intentionality behind keyword selections, and more.

CTR, or click-through rate, is the percentage of instances that users complete a customer journey from start to finish. We can see where they are diving into your BigCommerce website and exactly where you are losing or “bouncing” customers. If your audience is bouncing before completing purchases, then there may be a snag in your customer journey, leading to a lower CTR percentage. We can often improve through better top-level navigation, better keyword research, and better breadcrumbs (navigation within pages).

Besides providing a more comprehensive custom strategy, at Outpace we also strive to provide clear and transparent reporting. We keep things as technical as you want or as simple as you need but ultimately add value by weighing in analytic feedback. Whenever there is noise in the numbers, we can lean on our experience to uncover real truths about the way audiences are experiencing your BigCommerce store. These insights can guide website redesigns, future marketing campaigns, and even your core business practices. Unlike some agencies, we don’t just strengthen your weaknesses – we also strengthen your strengths.