We first create a custom SEO campaign for you by researching the essential keywords in your field. Then, as we gather as much information as we can, we begin to notice which keywords are most important for your service. We back our intuitions with data and create opportunities for you to tackle hot markets or uncover neglected demographics.
As we’re analyzing those keywords for your industry, we also perform a competitive analysis and website audit. Taking note of how your website scores with different keywords can help us weigh in on which way those strategies should go.
All of our research is important for installing an SEO campaign onto the client-facing parts of your website and the back-end optimization tweaks that search engines love. As a result, you will have a high-value and highly competitive website by the end of our process.