The cannabis industry is competitive and booming with new possibilities. Our SEO experts have strategies tailored for cannabis businesses that will help you consistently increase traffic. Here are some of the factors that our team considers to increase your outreach in the cannabis industry.
Our team fully analyzes all the factors that affect your website’s visibility to search engines. We implement detailed research to gain complete insight into your cannabis website, its traffic, and the performance of individual pages. Keyword research is an important factor in an SEO audit. We identify keywords that your targeted audience is searching for and develop our SEO strategies accordingly.
We aim to increase your website’s traffic by improving your search engine rankings. Our team of on-page experts optimizes URLs, meta descriptions, and content. They also optimize ranking variables on the backend that are analyzed only by search engines. Our optimization efforts ensure more traffic, which results in increased conversions and new customers.
Our content marketing strategists consistently create and publish valuable and relevant content aimed at your target audience. Creating useful content online helps you attract and engage customers. We go beyond blogging and formulate detailed strategies that specify content quality, placement, and frequency. Through content marketing, we focus on generating leads, boosting conversions, building trust, and growing your customer base.
Through extremely detailed website optimization, we ensure that your website is easy to navigate and has no technical issues. To thoroughly optimize your website, we evaluate factors including speed, duplicate content, 404 errors, and more. We focus on improving your relationship with both your users and search engines.
We implement schema and structured data to make your website’s content discoverable. Structured data helps search engines understand your website’s content more easily. This improves your website’s click-through rate (CTR), which helps increase traffic.
We use off-page SEO strategies like link building to cultivate a robust online presence for your business. Through off-site SEO efforts, we make your cannabis website trustworthy and relevant to search engines. Our experts create backlinks for your website from industry-specific, authoritative websites. With decades of experience, our team has the right expertise and connections to help your business get the credibility it deserves.
As someone with a passion for the power of natural healing, you understand the difference between overprescribed pharmaceuticals and the results you can grow yourself. Right now, a similar thing is happening for us across the digital field. We know that, more than ever, people are tired of incessant over-marketing. The bombardment of advertising, while useful for a fledgling business, can turn off weary customers. SEO creates more natural opportunities for these customers to interact with your brand. They might be looking for a business just like yours without even realizing it yet. And in the moment of curiosity, most begin by searching online. This is when you should appear. But landing in the most coveted spaces takes work. Our water, soil, and light may look more like careful keyword research, site design, and local support, but our patient approach to healthy growth is the same.
All your SEO questions answered for cannabis companies
With the churn of dispensaries, the constant white labeling of products, and fast-paced regulatory environments, many businesses are dying on the vine. It can be challenging to build a sustainable pricing model as customers become trained to view cannabis commodities as always on-sale or always nearby. There is very little brand loyalty in the space. In a brand new industry with brand new businesses, having the ability to appear organically before your desired audiences presents a major edge over the competition.
We are a strategic SEO firm. Because we start with nuanced research, no two strategies are exactly alike. We apply the same broad principles, but we funnel our plan towards what will best serve your business. While many other SEO firms blast any and every keyword adjacent to your industry, we dig into what makes you grow, specifically. After all, if you are operating in a recreational or low-barrier medical state, your customers may be able to buy cannabis on nearly any corner. So why do they shop with you? We endeavor to answer this question through SEO.
With the Outpace approach, we value quality. We want to reach quality audiences, composed of customers who are the likeliest to stick with you. Our goal is to elevate you in organic search results, prioritizing those audiences that research suggests we can convert. Conversion optimization is key. While more brand awareness is always great, your business ultimately thrives on making sales.
In the current legal environment, chances are your business is primarily operating with in-state customers in mind. And as you may know, there are still scores of those potential customers who are likely skeptical of the cannabis space. Perhaps they’re new to the range of applications, or maybe they are put off by the “stoner” stereotypes. Good SEO builds credibility, not just with search engines, but in the eyes of these potential customers, who trust the first page of Google more than they trust invasive pop-up ads. We can do this by affiliating you with other trusted local businesses, by emphasizing reviews, and more. Local SEO might be the best way to build a foundational audience for your business.
While some SEO agencies will throw a little technical jargon at you and call it a day, we prefer to get in on the ground floor and grow your approach in a way that makes sense to you. At Outpace, the earlier we can engage with your website, the earlier we can improve the conditions for lasting results. If you are a new business, let us build with you from the start! But if you are a stagnating business, a season of rebranding or redesigning a site redesign presents the perfect opportunity to implement SEO. We always start by listening and researching because, the more we know, the more we grow.
Get the strategy, execution, and results you’ve been looking for — all in one place. Book a strategy session and let’s unlock your next stage of growth.
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Outpace is an SEO agency driven by strategy and long-term vision, helping businesses grow by focusing on the metrics that matter most.