We will provide a quick dive into the specific core web vitals down below in our FAQ. But for a moment, think back or try to understand what it was like in the early days of the internet. It was a true Wild West, with very little standardization, and no easy way to grade search results against each other. The lack of consensus web design practices left search firmly in the camp of unreliable novelty. Trustworthy sources without concrete offline reputations had no way to prove their credibility online. But as Core Web Vitals have become the lens for interpreting the underlying structure of all websites, we can more distinctly measure real-world user experiences with useful comparative data.
But not every website owner should have to become a programming wizard or computer engineer just to elevate the quality of the experience they are delivering to their users. You go into a business because of what you can bring to it. Our team is in business because of what we can bring to your website. While technical mastery is important, a lot of these concepts can be understood intuitively. Sites should load faster. They should look good on any variety of phones or computers. The content should be comprehensible, and the answers in search results should make sense relative to the questions being asked. But technically, users should just feel like everything works. Sites that feel broken are not tolerated, and underperformance across any of the Core Web Vitals is probably dragging down your CTR (click-through-rate) and damaging your reputation with search engines.
