Once we understand your practice’s unique aspects and your local target market, we will lay out an SEO plan to improve your rankings and attract more patients.
In our website audits, we assess your site’s architecture, page speed, mobile friendliness, and overall user experience. By pinpointing the exact issues, whether they are technical or content-related, we always have actionable recommendations to boost your site’s performance. Once we have identified and fixed any weaknesses, we conduct regular audits to keep your site optimized and competitive.
Our team identifies the most relevant and high-converting keywords for your dental practice. For each keyword, we assess search volume, competition, and user intent. Once we discover search queries relevant to your target market and dental practice, we target them using your website’s content.
We make your website search engine-friendly. To achieve this, we optimize individual pages by refining meta tags, headers, and content to align with targeted keywords. We ensure that your site is structured correctly, with clear, concise, and consistent information that enhances the user experience.
To engage potential patients and establish your authority in the dental industry, we create high-quality, informative content that addresses common dental concerns and educates your audience. We continuously update your service pages, blog posts, FAQs, and GBP information.
Our technical website optimization ensures that your website meets the standards of search engine algorithms. We address every aspect of your website, including site speed, mobile responsiveness, and secure connections. We also fix broken links, optimize images, and improve site navigation to enhance user experience.
We want search engines to understand your website better. We add schema markup to your site, providing search engines with detailed information about your practice, services, and locations. This strategy is designed to lead to rich snippets in search results and improved click-through rates. Through structured content, we make your site attractive to users and search engines.
In a dental practice, authority and trustworthiness are two very important factors. Knowing this, we develop a strategic white-hat backlink acquisition plan to get your website links from reputable sources within the industry. Our team engages in guest blogging, social media outreach, and partnerships to increase your website’s domain authority for better site credibility and rankings in SERPs.
You know how it goes, a person is eating dinner and suddenly they feel a pain in their tooth. Sure enough, it looks like a cavity. Without a regular practitioner, they pull out their phone and type, “dentists near me,” into Google. In that situation, you want your practice to rank higher in organic search results so you can help heal that smile and score a customer for life. Local SEO keyword strategies help your business reach those potential patients.
The Outpace method goes even deeper. Not only do we emphasize you to your community through local keyword strategies, but we also highlight the most unique benefits of your practice in every aspect of your site. If your office thrives on education and information, we reflect that in your metadata on the backend, where search algorithms scan to compile their recommendations. If you are a kid-friendly office with flavorful toothpaste and colorful brushes, then that can be elevated in the design of your site. Every aspect contributes to the way page data is interpreted by trusted search engines.
Understanding how SEO helps your practice help others
SEO effectively connects you with future patients by enhancing your website’s visibility in SERPs. When your website ranks higher, it attracts patients searching for dental services in your area. By strategically targeting relevant keywords and delivering valuable content, SEO guarantees that your practice will stand out and appeal to those in need of dental care.
Organic search results are the results recommended by search engines. In many instances, the first couple of search result pages on Google are the beginning and end of inquiries. To reach these coveted spots, your website needs to be optimally fast, reliable and filled with engaging content. Because search engines are constantly adjusting their recommendation metrics, it is important to apply strong user experience principles across the entirety of your website. A highly usable website is a search-friendly website.
We haven’t figured out how to outsource cleaner mouths just yet, so local SEO strategy could be the perfect way to boost your dental practice. The web is worldwide, but most of your customers are probably coming to you from your regional community. Local SEO techniques focus on driving more traffic from your physical area by using area-specific keywords, connecting with local reviewers, and more. We can also generate more social proof when your business is linked to other credible businesses in the area.
Many SEO firms are guilty of promising the world from day one. But just like building a good flossing habit, SEO that sticks usually takes time. Furthermore, some firms offered prepackaged techniques. We can help you highlight your business better through custom strategy that fits your budget. Our process always starts with a consultation because we believe it’s important to meet you and get a feel for your goals. From there, we dive into the research and present a plan of attack that makes sense for you. Lastly, we always test and revise according to tangible analytics and data, no stone unturned!
Here are some actionable SEO strategies for dentists that are the most effective:
Dental SEO is critical because it significantly increases your website’s visibility, making it easy for potential patients to locate your practice. SEO not only draws in more visitors to your site but also bolsters trust and credibility. Your practice will gain credibility by ranking highly in search results, resulting in a significant surge in patient inquiries and appointments.
Get the strategy, execution, and results you’ve been looking for — all in one place. Book a strategy session and let’s unlock your next stage of growth.
Can’t find a time that fits your schedule? Give us a call at (405) 544-0208.
Outpace is an SEO agency driven by strategy and long-term vision, helping businesses grow by focusing on the metrics that matter most.