SEO for Colleges, Universities & Institutions

Our on-page SEO optimization includes auditing and fine-tuning every element of your website so that search engines can easily analyze and identify its relevance. We enhance your website by considering factors such as meta descriptions, title tags, internal links, keyword optimization, headings, and EAT signals. By optimizing each aspect of your website thoroughly, including backend variables, we improve search engine rankings and increase your organic traffic.

Content is key to connecting with your potential clients. We utilize various content structures, including blog posts, service pages, infographics, images, videos, and guides. We combine high-quality content with strategic keyword placement to improve page rankings in major search engines.

We have the experience and technical knowledge to identify any errors in code or factors that might be hurting your website’s rankings. By analyzing bounce rate and page performance, we create an optimization plan that addresses technical elements such as broken links, duplicate content, HTTPS security, and site architecture. This ensures the website’s accessibility and user-friendliness. Our efforts make your website more Google-friendly while also improving user experience.

We utilize schema markup and structured content to maximize your page’s SERP results and make you stand out from your competitors. Through schema markup, we help your target audience find snippets of relevant information about your educational organization and gain organic traffic. We contextualize your content to cater to the search queries of your potential clients and improve the click-through rate for maximum traffic.

We boost your website’s ranking and brand presence across various search engines with our off-page SEO and link-building strategies. These strategies involve building backlinks from reputed and authoritative education websites relevant to your company. Our off-page SEO efforts increase your website’s relevance and trustworthiness, which helps to generate more organic traffic.

Time and again, those higher ranking search results prove more credible in the eyes of audiences. It isn’t just that people trust sites when they rank on the front page of results; sites rank on the front page of results precisely because people trust them! Building a more trustworthy website begins at the very foundation of your site’s design. Search engines like Google reward clear content, easy-to-follow page flows, and intuitive navigation. Searching audiences don’t want to sift through lousy websites, no matter how good your services!

If your school or service is brand new, in a competitive market, or failing to connect with audiences as meaningfully as you’d hoped, SEO is one of the best investments you can make to inform future digital decisions. Compared to more direct forms of digital advertising like PPC (pay-per-click) banners or pre-roll (the ads before videos), SEO is more cost-effective and insightful. Because SEO leverages an environment of testing and feedback, over time we are able to guide you towards spending hard-earned money on what works best about your website for your audience, while minimizing spending on anything superfluous.

At Outpace, we dive into the data. Thanks to analytic tools like Google Console, we can examine the ongoing traffic to your website. We can pinpoint where your regional audiences are finding you, and what terms they are searching to get there. In this way, we can craft strategies to reach the audiences most primed to align with your services.

Keywords are the words that we choose to signal to search engine algorithms as most important. Each set of keywords should be as unique as your business. We don’t choose them carelessly and we adjust them according to effectiveness. A first pass comes from careful keyword research into your industry. Typically, we begin with a mix of the terms that are meaningful to the most unique aspects of your business and the terms that reliably bring success to your competitors. Over time we can see which keywords resonate most with your audience.