In most cases SEO generates more traffic than pay-per-click (PPC) ads. Google has been ingrained into our everyday lives. Today, people use Google for nearly every search. While PPC is an excellent way to put your business out there, most people skip through the paid ads and jump directly to organic results. Outpace’s SEO strategies are designed to put your business at the top of the organic results. When your potential customers skim over the paid ads and head down to organic results, your business is in the perfect position to receive relevant traffic to your website.
If you are not doing it, someone else is. SEO has been around for a while, and companies have reaped massive benefits from SEO practices. That being said, the results of SEO are not instant. Similar to building a solid foundation, SEO takes time and patience. But when done right, you can create a solid online presence on top.