What works for one location may not work for another. And yet, consistency gives brand power. A familiar business rides the strength of being familiar everywhere. No customer wants to be confused by processes or products. And no potential franchisee wants to invest in a business with unsupported markets. So how do we marry consistency with a specific, tailored approach at the local level? At Outpace, it starts with an SEO (search engine optimization) plan of attack. A unified online front is a rising tide that lifts all ships, in this case, the individual locations.
