If you’re a people person, you probably thrive at meet-and-greets. Maybe you know how to ask the right questions and provide thorough answers about your services on the fly. But online, you could be missing some of that human touch. A clunky first impression is killer in a competitive marketplace. And not just with users; the algorithms of search engines that scan website data and compile search results don’t like a clunky impression either. If your frontend (the content and design of your website) or backend (the lines of code and metadata) aren’t dressed for success, then it’s hurting your website in the eyes of potential customers and in the ranking results of search engines.
At Outpace, we push to optimize your website for both sides of the coin, human viewers and algorithms. Luckily, they both appreciate many of the same things. Clear and efficient site design with better navigation, social proof through meaningful reviews and backlinks (links to your website from other places online), and laser-focused content with keywords your audience is already searching will all help you rank higher and engage customers more powerfully. And then, when your business is more easily discoverable online to new audiences, and those audiences are more engaged, you can start converting more sales. So yes, while poorly formed SEO hurts you, quality SEO can be one of the best investments in your business.
