SEO for Machinery/Equipment Rental Companies

We research what keywords your target audience uses. We develop a list of the most effective keywords on your industry knowledge, past customer interactions, and keyword research tools. We then choose search-intent keywords that target qualified leads.

Search engines rank pages based on keywords and high-quality content. That’s why, for each keyword or topic you want to target, we create new pages or re-optimize the old ones. From blog posts and service pages to infographics, we create informative, engaging, shareable, and AI-free content that resonates with your exact audience, positions you as an authority in your industry, and ultimately drives leads and bookings.

To meet the latest search engine standards, we optimize various on-page elements, including meta tags, headings, images, and internal links. Our on-page optimization efforts help search engines understand your content better and improve your website’s relevance. Our on-page adjustments enhance user experience, resulting in your site ranking higher.

The backend development of your site must also facilitate a positive user experience and help search engines crawl it easily. For equipment rental companies, our services include making your site mobile-friendly, auditing and fixing broken links, securing your site with HTTPS, and ensuring your site loads quickly. Our team optimizes your site’s technical elements, reducing bounce rates, increasing engagement, and improving user experience.

Our SEO experts implement schema markup and structured data on your website so that search engines can better understand it and show rich snippets. We add structured data to your pages, highlighting key information such as rental categories, pricing, and customer reviews. This not only enhances your website’s visibility but also makes your business more attractive to potential customers.

Google always ranks authoritative websites, and the best way to show Google your authority is to build backlinks to your site. Our team creates authoritative guest blogs that will naturally generate relevant links. For your equipment rental company, we get authoritative backlinks from construction professionals, equipment manufacturers, and other industry sites. We also focus on local directories, where we request positive reviews from customers and links from relevant companies.

SEO feels a lot like getting a digital referral from the internet itself. When your customers refer people they know to your service, it spreads the word that your business is credible and trustworthy. So when your company comes up first on organic search results, the potential customer who sees that will understand two things: The first is that your company is a big name in your industry. Secondly, the customer will know that the search engine trusts your company enough to feature it at the top.

With Outpace’s SEO expertise, we build your website around quality traffic. This method helps the warm leads come to you.

Anybody can buy a paid ad. All it takes is money. But any potential customer seeing that ad can only take it at face value. Customers are getting wise to the act of over-marketing. By focusing on SEO and organic search results instead, you are not harassing your customer into using your services so much as you are helping them learn what it is that your company does best.

Numbers-wise, SEO even outperforms modern digital PPC (pay-for-click) ads. Not only are more potential customers going to visit your website because of SEO, but the quality of those website visitors will skyrocket with the right gameplan. If someone clicks on an ad for your website and then closes it within a couple of seconds, that ad isn’t doing much good. But with Outpace’s SEO campaigns, the visitors to your site are much more likely to stick around. We bring the customers who are primed to rent equipment, perhaps because of the industry they work in, for instance, rather than try to advertise to any and every uninterested person.

It can be challenging to imagine the logistics of renting equipment across state lines, so for many upstarts, there is a good chance that the majority of the customer demographic is in local or regional areas. Local SEO is an important yet often overlooked component of a successful SEO campaign. Many firms spray industry keywords and hope for the best. We utilize local backlinks and reviews from local sources to boost your credibility with search engines. This is a birds-of-a-feather flock together approach that shows customers you fit right in with the businesses they already trust.

Traditional advertising methods typically mean casting a wide net when trying to spread your message. And, of course, many people are likely to see that billboard or tv ad, which can be good. The downside to these methods is that you’re often paying money to market your service to customers who may or may not need it.

SEO, on the other hand, uses a more precision approach. When utilizing Outpace’s SEO expertise, you will only target people already looking for equipment rental companies. You will target people in fields likely to turn to you in their hour of need. This method results in a higher number of quality leads, creating better opportunities to convert those leads into satisfied customers.

To the DIY-lovers: hey, you could always give it a shot. But our job security comes from the complexities within the SEO field – mastery can take years and then digital winds of change blow in new directions. With search engines frequently making adjustments to their algorithms, it requires a dedicated team to stay on top of industry trends and changes. In any case, quality SEO is not a job that can be done overnight.

With Outpace, you get a dedicated team, and we have ten years of experience bringing websites like yours up to the top of the search engines. Schedule a consultation today.