New customers are unlikely to blindly stumble in from the Great Plains just to throw money at your business. Business owners know that they must leverage their network, their location, and their brand to get ahead. Generating interest on the internet is no different, but this digital “Great Plains” now stretches farther than ever. With a digital landscape this big, this formidable, web “walk-ins” are a thing of the past. Today, nearly all unique online traffic is routed through search engines. Search engines like Google are gatekeepers for delivering information online.
Put simply: the next time someone searches “best businesses in Oklahoma City,” you want to be on that list. For search engines to recommend you to potential customers in this manner, you will need an SEO-effective website. At Outpace, we know custom SEO strategies are more effective, and we can help you distill what you uniquely sell in the language of the web. For example, you can buy a cup of coffee at your favorite quaint cafe, or you can get it from Starbucks, but these are fundamentally different products. The former sells atmosphere, flavor, and community, while the latter sells familiarity, proximity, and convenience.