SEO Services for Accountants & Accounting Firms

Before optimizing your website, we first conduct a comprehensive website audit that will highlight anything that may be holding your site back. We’ll thoroughly analyze your page speed, mobile usability, broken links, outdated content, and indexing issues to establish a technical baseline. Once we have that technical foundation, we’ll begin in-depth keyword research. We will look at high-volume keywords as well as long-tail keywords that will drive more targeted traffic.

By understanding what your competitors are doing, we can outsmart them. We identify the best accounting firms in your area or industry niche and analyze their domain authority, backlink profile, page structure, and keyword strategies. By finding gaps and opportunities, we build a better SEO plan and position your firm to outperform them. Our SEO agency for accountants will leverage this data to help you meet both short and long-term goals.

Our on-page SEO work ensures each component of your website is designed to attract search engines and users, including the headers, title tags, meta descriptions, internal linking, image alt-text, and URL structure. We ensure every page on your site is naturally and purposefully targeting relevant keywords. We help search engines understand the contents of your website and enhance your click-through rates.

No matter how good your content is, if your website is technically weak, it will not rank. Our team identifies barriers such as crawlability, indexing issues, canonical errors, slow page speed, structured data problems, and more. We identify and optimize your site architecture so your customers and search engine crawlers can discover your content easily. Technical SEO is a foundational, often unobtrusive element of a successful long-term ranking strategy, particularly valuable for professional firms where trust and industry authority are crucial.

Our off-page SEO team can help you gain visibility across the web with ethical white-hat link building. This includes outreach to trustworthy directories, guest posting to industry-relevant sites, and helping you create press releases featuring your business. Building a robust backlink profile has been shown to improve domain authority, indicating to Google that your site is credible. This also puts you ahead of local competitors who might not be utilizing a well-defined link-building approach.

We can help you structure your strategy to target either local areas or clients all over the country, depending on your goals. For local SEO, we’ll create and optimize your location pages, citations, Google Business Profile, and directory listings. National SEO will include targeting broader search terms and longer-form content to attract a wider audience.

A great website is only half of the story; it also needs to be SEO-friendly. Our web design team understands how to build your website with SEO in mind right from the beginning. We work with you to create a website that includes crawlable pages, clean code, and logical and clear structures that direct our users and search engine users to your content seamlessly.

With a large percentage of searches now coming from mobile devices, you cannot afford not to have a mobile-optimized site. We ensure that your pages load quickly, your images scale, and all your content is visible no matter what screen it’s being viewed on. Google has made mobile-first indexing a priority, and typically, if a user has a poor mobile experience, they are unlikely to convert.

Our content creation process includes service pages, blog articles, FAQs, downloadable content, and more. Our writers systematically blend keyword integrations while still creating value with content that answers legitimate questions from people seeking your services. We help you become a resource that clients can rely on and return to.

You should never have to guess if your SEO is effective. We provide transparent monthly reports complete with data and insights about keyword performance, traffic growth, bounce rates, click-through rates, and conversions. This information can help us adjust particular strategies, test improvements, and monitor ROI over time.

User experience plays a vital role in both conversions and rankings. If users visit your website but leave quickly, Google will notice. Our optimization process includes improving your website’s UI for ranking success. The longer users stay engaged, the more likely they are to trust your firm and become a client.

What your clients say about your firm on the internet matters. If clients like you enough or are unhappy with your services, they won’t hold back in their reviews. We’ll help you encourage happy clients to post reviews, respond to unhappy clients, and manage your online reputation. Clearly highlighted positive reviews improve your local SEO and add credibility.

Organic traffic is not worth the investment if your visitors aren’t taking action. That’s why we focus on CRO by improving the visibility of your CTAs, optimizing contact forms, and reducing friction in the user experience. With a new design and layout enhancements, we’ll take your website from an online brochure to an online conversion engine.

SEO for accountants is a marketing strategy that helps accounting firms improve their visibility in search engine results. SEO includes the optimization of your website, content, and online presence so that your accounting firm shows up when potential clients look for accounting services online.

We begin by identifying common SEO issues such as missing metadata, non-optimized content, and technical issues. Then we create custom solutions to fix these problems, implement best practices, and continue to build a better, more visible web presence.

The ROI from accounting SEO services will depend on your firm’s location, competition, and marketing goals. However, most of our clients have been able to track measurable improvements in website traffic, lead quality, and client acquisition. SEO is a long-term investment that will continue to provide ROI month after month.

We use industry-leading SEO tools, including Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog. These tools allow us to analyze your website’s performance, track your rankings, identify opportunities to optimize your site, and make decisions that will positively impact your business.

Yes. SEO is one of the highest ROI strategies for professional service firms. It helps you target and attract the clients you want to work with without paying for every click on an ad, and it helps you build authority and brand trust within your market long-term.

Yes, responding to reviews demonstrates to search engines that your business is active and has user engagement. It also helps potential clients see that you value their feedback, creating trust and building credibility.

SEO is not an overnight solution, but a reliable process. Most accounting firm websites start showing early signs of progress within 3 to 4 months of commencing work. For substantial growth, consistent results, and rankings, it is recommended that you commit to 6-12 months or longer.