SEO Services for News Sites and Journalism

Before we build an SEO plan, we take a close look at how your site is performing. Our website audits uncover technical issues, broken links, slow load times, and duplicate content. From there, we conduct detailed keyword research to find the terms your audience is already searching for. This allows us to align your SEO strategy with what people want to read. We also identify missed opportunities and content gaps that your competitors may be filling. You will receive a clear roadmap showing which areas need improvement and where your most significant potential lies.

Knowing what your competitors are doing gives you an edge online. We break down their strategies to find out which keywords they rank for, how often they publish, and what kind of backlinks they attract. This insight helps us design a strategy that sets you apart. We identify which topics they are missing and how you can outperform them with more innovative SEO practices. We also track competitor performance over time, so your strategy evolves as theirs does.

On-page SEO mainly focuses on making your content easy to find and understand. We help you create headlines that search engines can crawl and readers can’t ignore. Meta descriptions, image alt text, internal links, and proper keyword placement all play a role in your rankings. We make sure that each piece of content on your site is optimized for relevance and discoverability. You don’t have to compromise your voice to meet SEO standards; we make sure both work together seamlessly.

Behind-the-scenes factors can have a major impact on your visibility. Our technical SEO services make sure your site is fast, secure, and structured for success. We fix crawl errors, optimize sitemaps, and implement schema markup to enhance how your pages appear in search results. We also make sure your site is mobile-friendly and loads quickly, both of which directly affect your rankings.

For off-page SEO & link building, we develop custom link-building strategies to help your news site earn mentions from credible sources. We build a healthy backlink profile that diverts traffic and improves rankings over time by pitching your stories to relevant outlets and securing placements on industry-specific platforms. These efforts help you grow your digital footprint without relying solely on internal content.

If your news site serves a local community or a national audience, we tailor a local SEO strategy accordingly. For local publishers, we help you show up in local search results, Google News feeds, and geographic-specific keyword searches. For larger outlets, we build national SEO strategies that compete on a broader scale.

Great content means nothing if your website is not built to support it. We work with your development team to make sure your design aligns with SEO best practices. From mobile responsiveness to crawlable site architecture, every web design choice we make supports your visibility goals. We also make sure your site can handle traffic spikes without slowing down or crashing, especially during high-interest news cycles.

You need readers to stay, scroll, and engage. For this reason, we focus on making your site intuitive, attractive, and fast. From improving navigation to reducing pop-up clutter, we help you build an environment where readers can easily find what they are looking for. A better user experience not only keeps readers coming back but also sends positive signs to search engines.

Getting featured in Google News drives significant traffic and builds credibility. We help you meet all the technical and editorial requirements that make your content eligible for inclusion. This includes optimizing headlines, using structured data, and promising compliance with publisher guidelines.

Most readers are consuming news on their phones, and we make sure your content looks perfect on every screen. We optimize your site’s layout, font size, loading speed, and interactive features for mobile users. A seamless mobile experience keeps bounce rates low and engagement high. It also improves your performance in mobile-first indexing by search engines.

Your landing pages are the gateway to subscriptions, newsletter signups, and more. We optimize these pages to improve clarity, highlight calls to action, and guide readers to take the next step. By testing and refining key elements like headlines, buttons, and layout, we help you turn traffic into measurable conversions.

We monitor your online presence to make sure misleading or harmful content does not damage your reputation. Our team helps you respond to reviews, remove harmful links, and promote positive content that builds trust. A strong reputation will support higher rankings and reader loyalty.

We don’t just help you optimize existing stories; we help you plan and create new SEO content outlines that perform. Covering everything from evergreen topics to trending headlines, we work with your editorial team to produce content that aligns with SEO best practices. Every piece is structured for readability, search intent, and long-term value.

Our custom reporting dashboards show how your traffic is performing, which stories are driving engagement, and how your site is ranking. We translate data into actionable insights, so you always have a clear picture of your progress and what to improve next.

Beyond clicks and traffic, we help you get results. If you want more newsletter signups, subscriptions, or ad revenue, we optimize user journeys to boost your conversion rates. Small changes in layout, copy, or navigation can lead to significant improvements. With data-driven testing, we refine your site to help you retain readers.

SEO campaigns typically take 3-6 months to deliver significant results. It’s not instant, but the results build over time as Google starts recognizing your site more often.

When you use SEO the right way, more people find your articles when they are looking for information about trending news stories. That means more clicks from the right audience and more regular traffic to your site. The best part is, once your content ranks well, it keeps working for you long after you hit publish.

Paid ads might provide a quick spike in traffic, but they stop working the moment you stop paying. SEO helps you build long-term visibility that keeps growing without needing to pour money into it every day. When your articles rank on search engines, people find you naturally, which feels more trustworthy.

Google News SEO helps your articles be seen by a wider audience when they are featured in Google’s news sections and alerts. When your site is set up the right way, Google can find and feature your content more easily. That means more visibility right when stories are breaking.

We have worked with publishers like you who want real results. Our team understands the fast pace of the news world and what it takes to get your articles seen. We take the time to understand your voice, your goals, and what makes your reporting different.

You can expect more consistent traffic, higher search rankings for timely topics, and a stronger presence across Google’s news features. Over time, that adds up to more loyal readers, more ad revenue, and better brand recognition.